Google Ads eCom Lab on Skool
Our free Skool group for Shopify stores, from first sale to scaling. Learn product ads with a photo and a price (Google Shopping) and Google's all-in-one product campaign (Performance Max) from the team that runs ads for 300+ stores.
Opens our group on skool.com. Free opens 10 of 12 courses.
The short answer
Yes. The Google Ads eCom Lab is a free Google Ads Skool community for Shopify ecom and dropshipping stores, at any spend level. We run it: Christopher Krassnig and the ZenoX Media team. It has 1,694 members and a 5.0 rating from 15 reviews on Skool. Premium ($44/month) and VIP ($199/month, with weekly calls) are optional.
. Member counts and reviews: each group's public Skool page, read 8 October 2026.
Three Skool groups have names close to ours. Each one has a different owner.
How it compares
Each group fits a different kind of business. Pick the one built for yours.
| Google Ads eCom Lab (ours)We run it. Free to join. Built for Shopify stores. skool.com/google-ads-ecom/about | Google Ads Dropshipping (Free)Theo Clarke's free group for dropshipping. skool.com/google-ads-dropshipping/about | Google Ads SkoolRob Andolina's free group for any business. skool.com/google-ads-skool/about | Google Ads DominationA paid Skool course for businesses that sell calls or bookings, not products (lead gen). skool.com/google-ads-domination-2886/about | |
|---|---|---|---|---|
| Price | Free. Premium ($44/month) and VIP ($199/month) are optional | Free | Free | $98/month |
| Members (8 Oct 2026) | 1,694 | 7,958 | 5,190 | 1,217 |
| Built for | Shopify stores, ecom and dropshipping, at any spend level | Dropshipping beginners. Its page says "no experience needed" | Business owners, agencies and freelancers in any niche | Service businesses. Its page says "lead gen only, no ecom" |
| Classroom | 12 courses, 102 modules. 10 courses (75 modules) are free | 6 courses, 87 modules | 16 courses, 117 modules | 12 courses, 57 modules: tracking, keywords, landing pages, spam leads |
| Live help | Standard: a weekly question thread. Premium: the people who run our clients' ads (media buyers) answer within 24 hours on weekdays. VIP: weekly calls | None listed on its about page | Q&A and group coaching with Rob every week, plus video audits of your ads | Live Q+A calls every week. The owner says he answers every question |
| Member reviews on Skool | 5.0 from 15 reviews | None shown | None shown | None shown |
Rival cells: each group's public Skool about page. Our cells: our Skool about, classroom and plans pages, and Chris for VIP. More rooms are in our Google Ads community roundup and the Google Ads community hub.
What it costs
Join free. Premium adds two courses and answers from our team. VIP adds weekly calls.
$0
Free to join.
$44/month
Optional. Two more courses and answers from our team.
$199/month
Optional. For weekly calls.
Standard and Premium: the plan cards on our Skool plans page. Both paid plans bill monthly.
Inside the classroom
10 courses open for every member. 2 need Premium. One free course covers image and video ads on YouTube, Gmail and Discover (Demand Gen).
| Modules | Who can open it | |
|---|---|---|
| Google Ads Masterclass for eCom (A-Z) | 20 | Every member (Standard) |
| Google Ads Mistakes eCom Brands Make | 18 | Every member (Standard) |
| Google Ads Optimization - eCom Account Management | 10 | Premium |
| Google Merchant Center Suspension - How to Unban | 2 | Every member (Standard) |
| PMAX for eCom - Setup, Optimization & Scaling | 2 | Every member (Standard) |
| Google Ads Feed Optimization for Shopify | 3 | Every member (Standard) |
| Demand Gen Campaigns for eCom Brands | 2 | Every member (Standard) |
| Offers & Pricing Strategy for eCom Brands | 4 | Every member (Standard) |
| Scaling Google Ads for eCom Brands | 11 | Every member (Standard) |
| Bonus Google Ads Training Content | 11 | Every member (Standard) |
| Google Ads Resources & SOPs For eCom | 17 | Premium |
| Q4 & Black Friday Prep for eCom Brands | 2 | Every member (Standard) |
From the Skool classroom. 12 courses, 102 modules in total.
Go in this order.
Step 1. Free, 20 modules
From account setup to scaling. Campaign structure, bidding, Shopping and Performance Max. Built for Shopify stores. No sale yet? Start here.
Step 2. Free, 18 modules
The mistakes we see most and how to fix them. Budget leaks, tracking errors, broken Performance Max setups and the wrong bid strategy.
Step 3. Free, 3 modules
Product titles, descriptions, product details, image rules, tags that group your products (custom labels) and extra feeds on top of your main one.
Step 4. Free, 2 modules
Merchant Center is where Google gets your products. Why it bans a store, for example for misrepresentation (Google thinks the shop misleads buyers). How to fix it, and how to stop it from coming back.
In members' own words
All 15 reviews give 5 stars. Yafet started from zero. Mel started her store with what she learned here.
★★★★★
"Started from zero with no ecom experience and Christopher's guidance through the Google Ads eCom Lab made a real difference. The way things are explained is practical and to the point; no fluff. Highly recommend for anyone serious about running Google Ads for their store."
Yafet H., review on Skool,
★★★★★
"There's so much great knowledge in this community. I was able to start my own fashion dropshipping store using what I learned here, and within just two months, I'm consistently doing over $1K days. And I'm just getting started. There have been roadblocks, but working through them. Really grateful for all the information and resources this Lab provides!"
Mel P., review on Skool,
★★★★★
The end of a longer review
"The ROAS-mistakes module alone was worth the price. Founder posts real data, not theory. Recommend for any ecom store running Google Ads."
Artjom M., review on Skool,
★★★★★
"Really nice overview of Google ADS for ecom"
Alex F., review on Skool,
★★★★★
"Exactly what I needed"
Luuk W., review on Skool,
Straight from the feed
Real posts from the Wins & Results feed inside the lab.
Saar W., Wins & Results feed, 3 Jul 2026
345k in one month with 25% COGS
"Honestly it has been going quick so far, new store in multi feed market and really pushing the shops on profit first principle with good priced products to actually make google profits. Supplier and media buying really did the difference for me."
Saar W., Wins & Results feed, 26 Jun 2026
6.3k day in just two months as a girly
"Started to find out about google dropshipping from my previous coach and now finally did my record day in just two months. Happy to see that it finally works out for myself, and that even a girl (me haha) who did UGC before can achieve this. I am in fashion niche, uk & ireland currently"
Omar T., Wins & Results feed, 29 Jun 2026
First Sale... and We're Just Getting Started
Excerpt: the opening of a longer post
"Hey guys, Just got my first sale! It came after spending $174 and honestly it's been a bit of a journey. I originally paused the campaign after the first couple of days because I started panicking. Then after following @Tulia's guidance and Chris team I decided to relaunch it instead of giving up. I just want to say thank you to everyone in this group who took the time to help me throughout the process. I really appreciate it."
Our note: later in the same post he lists his numbers: USA, home decor, $174 ad spend, 1 sale of $760.20.
Screenshots captured from the community on July 18, 2026. Results are individual members' own reports, not promises. The quotes are copied word for word from each post, emoji left out. Each post is public on Skool.
Who runs it
Christopher Krassnig has run ecom since 2018. He founded ZenoX Media, one of the largest Google Ads agencies for ecom and dropshipping. The lab teaches the same playbook the agency uses on client accounts.
A free four-hour video on Chris's YouTube channel. It is not a lesson from the lab. Chris builds a full Google Ads account for a Shopify dropshipping store. Jump to a part:
Agency clients, not lab members. The numbers come from each client's own Google Ads account. No outside party has checked them.
Honest trade-offs
Selling calls, bookings or leads (lead gen) for a service or local business? Everything here is about selling products. Google Ads Skool fits you better.
The courses are built for Shopify stores. On another platform, a lot of the feed and tracking setup will not match.
Theo Clarke's dropshipping group on Skool has 7,958 members. Ours has 1,694.
A community teaches you. Nobody here logs into your account and runs it for you.
No peer group can give you one, ours included. For a policy, billing or suspension ruling, use Google's Help Center and the appeal form in your account.
Published Press Links
Some links are press releases or contributor content. Each placement is labelled on the media page.
Learn first
Free guides on this site. No sign-up.
FAQ
Sources for the other groups, all on Skool: Theo Clarke's Google Ads Dropshipping (Free), Rob Andolina's Google Ads Skool, Dan Davies's Google Ads Skool Community.
Free to join. Open the classroom. Read a few posts. Not for you? Leave.
