Inside the Google Ads Ecom Lab: Tiers, Courses and Real Wins

Google Ads eCom Lab is our Skool community for Shopify ecom and dropshipping stores. It has 1,700+ members, 12 courses and 124 lessons, and a 5.0 rating from 24 reviews. Standard costs $9 a month, Premium $44 and Inner Circle $299. We run it: Christopher Krassnig and the ZenoX Media team.

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I'm Christopher Krassnig. I run ZenoX, a Google Ads agency for ecom brands, and we run this room. This post is the room-by-room tour. If you want to know what is inside before you pay, read on. Want the short version with every plan on one page? That is the community page.

Members

1,743

Rating on Skool

5.0 (24)

Stores ZenoX runs today

400+

What Does Skool Look Like When You Open It?

Skool is the platform the community runs on. It feels like a chat feed and a course platform in one app. The main area switches between the community feed and the classroom. There is a calendar for live events and a leaderboard.

When you join, you land on the community feed. You see recent posts from members and from our team: questions about Performance Max structure, screenshots, wins from the week. The classroom is one click away, and the course starts there.

The Three Tiers

Skool bills each plan monthly.

Standard, $9 a month.

• Community access: questions, wins and breakdowns
• A daily Google Ads Q&A thread. Members help each other, and our media buyers jump in
• Case studies and teardown posts
• A resources vault with courses, checklists, audits and starter SOPs
• 10 of the 12 courses

Premium, $44 a month. Everything in Standard, plus:

• The 2 advanced courses: "Google Ads Optimization - eCom Account Management" and "Google Ads Resources & SOPs For eCom"
• Direct access to our media buyers, answered inside 24 hours on weekdays
• The templates vault: campaign builds, naming, tracking, PMax structure and feed labels
• Every SOP we run the agency on
• A monthly "what to do now" playbook

Inner Circle, $299 a month. Everything in Premium, plus:

• Front of the queue
• A weekly VIP live call with me and the team: account teardowns and what to do next
• Early access to new templates and beta features
• Inner Circle-only high-level SOPs
• It is included free for Scaley AI users

Room 1: The Classroom

The classroom has 12 courses and 124 lessons. They are built for Shopify stores. The course titles, exactly as they sit on Skool:

• Google Ads Masterclass for eCom (A-Z)
• Google Ads Mistakes eCom Brands Make
• Google Ads Optimization - eCom Account Management (Premium)
• Google Merchant Center Suspension - How to Unban
• PMAX for eCom - Setup, Optimization & Scaling
• Google Ads Feed Optimization for Shopify
• Demand Gen Campaigns for eCom Brands
• Offers & Pricing Strategy for eCom Brands
• Scaling Google Ads for eCom Brands
• Bonus Google Ads Training Content
• Google Ads Resources & SOPs For eCom (Premium)
• Q4 & Black Friday Prep for eCom Brands

Start with the A-Z masterclass. It goes from account setup to scaling. If you want a taste before you pay, my four-hour course on YouTube builds a whole Google Ads account on camera. It is a YouTube video, not a lesson from inside the Lab.

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Room 2: The Community Feed and the Daily Q&A Thread

This is the most active part of the room. Members post questions, wins and screenshots from their own stores. The daily Q&A thread is where most answers happen. Members help each other, and our media buyers jump in. Premium members get a direct answer from our media buyers inside 24 hours on weekdays.

Here is what that looks like in real posts, all public and all still on Skool:

• Omar T. posted his first sale on 29 June 2026: $760.20 after $174 of ad spend. He had paused the campaign after two days because he panicked. Then he relaunched it with help from the group and my team.
• Saar W. posted 345k in one month with 25% COGS on 3 July 2026. A new store in a multi-feed market, run profit first.
• Saar W. also posted a 6.3k day in just two months on 26 June 2026, in the fashion niche in the UK and Ireland.

These are the members' own reports, not promises. Your numbers will differ.

Room 3: Resources, Templates and the Monthly Playbook

Standard has a resources vault with courses, checklists, audits and starter SOPs. Premium adds the templates vault and every SOP we run the agency on. The templates cover campaign builds, naming, tracking, PMax structure and feed labels. The monthly "what to do now" playbook tells you what to change this month.

Mentorship in the Lab: What It Looks Like

A paid coach gives you one person's view. A room gives you many accounts to compare against yours. That is the idea behind the Lab. You post your numbers, and other members who run stores answer. On Premium, our media buyers answer you directly. On Inner Circle, you also get the weekly VIP live call, where we pull apart accounts and say what to do next.

Two members said it better than I can. Yafet H., 11 September 2026: "Started from zero with no ecom experience and Christopher's guidance through the Google Ads eCom Lab made a real difference. The way things are explained is practical and to the point; no fluff." Mel P., 9 September 2026: "I was able to start my own fashion dropshipping store using what I learned here, and within just two months, I'm consistently doing over $1K days." Both are word for word from the Skool reviews page.

A room is not a done-for-you service. Nobody here logs into your account and runs it. If you spend EUR 10,000 a month or more and want the work handed over, that is our Google Ads agency.

Is It for You?

It fits you if you run a Shopify store, or want to start one, and Google Ads is your channel. It does not fit you if you sell services or leads, if your store is not on Shopify, or if you want a room to pick products and suppliers for you. For the whole Skool field, including rooms that fit those cases, read the side-by-side of Google Ads dropshipping Skool communities and the best Google Ads communities.

What Happens on Your First Day?

You join at skool.com/google-ads-ecom, land on the feed, and open the classroom. Start with lesson one of the A-Z masterclass. If you have a question, post it in the daily Q&A thread. If it is not what you need, cancel. You can read more about me and the companies behind the Lab.

For the written version of what the Lab teaches, read the complete Google Ads for dropshipping guide. For the full price list and the three-step join, see the community page.

Frequently Asked Questions

What is Google Ads eCom Lab?

Google Ads eCom Lab is our Skool community for ecom operators, run by Christopher Krassnig and the ZenoX Media team. It has 1,700+ members, 12 courses and 124 lessons, and a 5.0 rating from 24 reviews. Standard is $9 a month. Premium is $44 a month. Inner Circle is $299 a month and includes a weekly VIP live call.

How much is Google Ads eCom Lab?

Standard is $9 a month: community access, a daily Google Ads Q&A thread, case studies, teardown posts, a resources vault and 10 of the 12 courses. Premium is $44 a month and adds the 2 advanced courses, direct access to our media buyers, the templates vault and every agency SOP. Inner Circle is $299 a month.

Which Plan Includes Weekly Calls?

Inner Circle, at $299 a month. It has a weekly VIP live call with Chris and the team: account teardowns and what to do next. It also gives you early access to new templates and beta features, and it is included free for Scaley AI users.

Is There a Google Ads Mentor for Ecom?

Premium gives you direct access to our media buyers, answered inside 24 hours on weekdays. Inner Circle adds the weekly VIP live call with Chris and the team. Standard members get the daily Q&A thread, where members help each other and our media buyers jump in. A one-to-one paid mentor usually costs more.

Is Google Ads eCom Lab only for dropshipping?

No. It is built for Shopify ecom and dropshipping stores at any spend level: Performance Max, Google Shopping, feeds and Merchant Center. If you run local service ads or B2B lead gen, a different room fits better.

How long does it take to join Google Ads eCom Lab?

Under a minute. Go to skool.com/google-ads-ecom, click Join, make a Skool account if you do not have one, and pick a plan. Standard is $9 a month. There is no waitlist and you can cancel any time.