Case study · Jewelry · DTC
CPA down 38% without touching bids
Title rewrites on the top 80 SKUs and custom labels did the work that bid tuning could not.
Monthly revenue
From €216K
ROAS
From 1.8x
Monthly spend
From €120K
Engagement
From Day 0
The story
How jewelry · dtc actually scaled.
- 01
ROAS 1.8 was not a bidding problem
Previous agency had been tuning Smart Bidding for months. CPA kept climbing. The leak was upstream: titles that read like SKU codes, no custom labels, Champion products buried in the same campaign as Wasters.
- 02
Title rewrites on the top 80
Adaptive Feed Optimizer reads search-term volume and rewrites titles around the queries actually driving sales. 80 SKUs ship. Auto-rollback armed if any drop below baseline.
- 03
Custom labels split the budget
Champions got their own PMax. Wasters got cut. Sleepers got a fair shot in a low-budget test campaign. Smart Bidding suddenly had a clean signal to optimise against.
- 04
CPA down 38%, ROAS up 60%
Same spend. Better data. The bid was never the problem. The story Google was reading off the catalogue was.
Drop the URL on WhatsApp. We pull your account up live on a thirty-minute call and show you which leaks would get fixed first.
If we cannot scale you, we say so on the call. No retainer trap. No pressure.