ZenoX Media

Home Decor Google Ads

Google Ads tuned to thehome decor seasonalcalendar.

Home decor moves on a longer consideration window than fashion. Variant-heavy catalogues need feed engineering most agencies skip. Performance Max wants two asset groups, not one or five. We know the structure that ships, because we have read the asset-group dataset across 12,000 PMax campaigns.

Book a home decor strategy call
Trusted by 200+ ecom brands worldwide.

Proof

The wins. Unfiltered.

Shopify dashboards, ROAS shots, and client texts that say it worked.

From @ecomchrisx on Instagram
Three Shopify dashboards stacked: 66.97K sessions and $80,211 sales, 44.95K sessions and $63,135 sales, 19.75K sessions and $67,460 sales.

Three stores. $211k in 7 days.

Slack DM: 'Insane end to BFCM. You guys 7xed Google revenue from last Black Friday.' Shopify chart shows $138,798 (+141% YoY).

7x Google revenue vs last BFCM.

Slack DM from a client: 'Great @Chris, we almost hit our target of 100K across the board with 97.8K.'

97.8k toward a 100k target.

Shopify all-stores dashboard for Nov 28 2025: revenue 161,587 euros (+226%), 2,026 orders (+210%). Caption: '161k in 1 day. Unreal feeling.'

161k euros in one day. +226%.

Shopify revenue card: 514,675.52 euros, +186.38%. Caption: 'Half a MIL during BFCM, well played team.'

514k euros BFCM. +186% YoY.

Slack thread: 'Bro you are a MONSTER @Chris holy f***.' Chris replies: 'Haha we are printing bro. I am eating up the American market today.'

'Bro you are a MONSTER.'

Shopify analytics Oct 1 to Oct 20 2025: 124.12K sessions (+2.5K%), $193,283 sales (+3.6K%). Hockey-stick growth curve.

0 to $193k in 20 days. Sessions +2,500%.

Shopify yesterday card: 25.51K sessions (+237%), $91,828.71 sales (+497%). Caption: 'Almost 100k day on a single store.'

Almost a 100k day on one store.

Photo of the team watching a wall TV with live Shopify dashboards. Caption: '100K DAY BOYYY. Lets gooo, still warming up.'

100k day. Still warming up.

Slack from a client: '50k in a day milestone hit, mid October and we are already hitting these numbers, November will be insane. Next goal: 100k day.'

50k day in October. Next goal: 100k.

Slack from a client: 'Are you guys magicians? You guys are COOKING lately with Google. 1000% certain you guys are the Google Ad Kings.'

'Are you guys magicians?'

Reel mention by ronnie_joury calling Chris 'the Google goat,' speaking to the Savage Community on Google Ads as the long-game tactical advantage for the 1%.

Featured as the Google goat. Savage Community.

Slack: '$10,000+ in sales in 1 day. You guys are absolutely awesome, could not have done this without you guys.' Shopify chart $10,351.05 (+21%).

First 10k day. 'Could not have done it without you.'

Slack: '10k day yesterday, ROAS 3.24.' Chris: 'Pffff. Insane.' Client: 'KILLING IT BROTHER, lets keep this momentum.'

10k day at 3.24 ROAS.

Slack: 'Nice record day yesterday @Chris. 42K with almost ROAS 3.5. When everything is stable we can push budgets again.'

Record day. 42k revenue, 3.5 ROAS.

Shopify dashboard Nov 27 to Dec 8 2024: 105,883.8 pounds total sales (+2.7K%), 1.51K orders, 1.92% conversion. Caption: '0 to 100k in 12 days.'

0 to 100k pounds in 12 days.

Slack: 'Unbelievable bro, first 1k day 3 days ago and already at 5k eur today.' Shopify 4,160.05 pounds (+63%) on a BFCM dashboard.

1k day to 5k day in 3 days.

Slack from Dion de Man: '10k mission COMPLETED.' Shopify 8,339.23 pounds (+167%) on the BFCM 2024 dashboard, 50+ orders.

10k mission completed.

Why home decor accounts plateau.

Variant SKUs flooding the feed

Same lamp in 14 finishes. Each variant gets its own GMC entry, splits the conversion data, and confuses Smart Bidding. Campaigns optimise as if you have 14 different products competing instead of one product winning.

Single-asset-group PMax

Smart Bidding's easy products eat the whole budget. The high-AOV statement pieces get starved. Twelve thousand campaigns of asset group data say two groups beat one by 17% ROAS at this spend tier. Five groups do worse than two.

Seasonality treated as a surprise

Q4 and the spring refresh are the two windows that pay for the year. Most accounts only realise it in October when learning is already running cold. The campaigns we ship in September are tuned for what November is going to look like.

Long consideration windows broken by tracking

Home decor buyers research for weeks. Pixel-only setups drop the conversion that lands two weeks later through email. Server-side tracking with view-through windows tuned to category reality fixes the attribution gap before Smart Bidding makes a bad decision off it.

Receipts

What this looks like on a real account.

Anonymised case studies from operators we still run with. Revenue trajectories, ROAS curves, the unglamorous moves that actually shifted the numbers.

Why ZenoX for home decor

We have read the asset-group dataset that most agencies have not.

Twelve thousand Performance Max campaigns across 200+ ecom brands trained the playbook. The home decor case study on this page is the full pull: 17% more ROAS at the same spend, just from restructuring the asset groups against what the data says works.

Variant feed engineering is the unglamorous half. Item-group IDs, parent-child relationships, custom labels by AOV tier. The catalogue does the work that bid tweaks cannot. By month two the account is unrecognisable, and so is what it earns through the seasonal peaks.

Reviews

Their words. On the record.

Read all reviews on Trustpilot
MO

Matt Odell

Sept 18, 2025

Best in the business, by far.

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T

Teson

You are losing money if you are not with ZenoX Media.

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JB

Jonkheer Bodhi von Schmid

One of the best media buyers I have worked with yet.

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R

Robbin

Best in the game. Results are great, but the service and communication of the team is top-notch.

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JK

Josh K.

Sept 19, 2025

Incredible team and experience.

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DO

David Otten

Nothing but great experiences with ZenoX.

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A

Andrei

Feb 20, 2025

Chris and his team are absolutely on another level.

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CD

Christoph Dierckx

Found Chris through his free YouTube videos on advertising. Stayed for the results.

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F

Feniks

Sept 1, 2025

Professional and reliable.

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E

Emma

The team really knows what they are doing with Google Ads. Super easy to work with.

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JM

Jenny Metolli

Smooth experience with ZenoX Media. Highly recommend.

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CK

Cenric Krassnig

Great job helping me hit my quarterly goals.

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Home Decor Google Ads FAQ

Questions home decor founders ask.

Item-group IDs in Merchant Center group variants under one product. Custom labels segment by parent SKU AOV. PMax sees the conversion volume from the parent, not the fragmented variants. Smart Bidding finally has signal worth optimising.

Keep reading

More from the ZenoX team.

Want your home decor brand on this page?

Send the URL on WhatsApp. We pull the account up live, walk through the asset-group restructure first, and show you what Q4 could look like at the new ROAS.

If we cannot scale you, we say so on the call.

Book a home decor strategy call
Trusted by 200+ ecom brands worldwide.