Case study · Home Decor · 7-fig DTC
Performance Max Restructure: 2 Groups Beat 1 by 17% ROAS
Pulled the asset group structure that 12,000 PMax campaigns taught us. Same budget, 17% more ROAS.
Monthly revenue
From €144.0K
ROAS
From 3.2x
Monthly spend
From €45.0K
Engagement
From Day 0
What we changed
The Spec Sheet, Not the Sales Pitch
Every lever pulled on this home decor · 7-fig dtc account, in the order the story tells it. No move listed here that the story does not show.
- 01
One pooled asset group split into Champions vs Sleepers
- 02
Each group got its own creative pack and audience signal
- 03
Deliberately stopped at two groups - fragmenting further hurts learning
- 04
Same budget for the whole engagement
The story
How home decor · 7-fig dtc actually scaled.
- 01
Single asset group ate everything
Account had one massive PMax with all SKUs, all themes, all creative pooled. Smart Bidding optimised for the easy products. Margin-heavy SKUs got starved.
- 02
Two groups beat one
Split into Champions vs Sleepers, each with its own creative pack and audience signal. The dataset from 12,000 PMax campaigns says two groups outperform one by 17% ROAS at this spend tier.
- 03
Five groups don't beat two
We did not go past two. The same dataset says fragmenting too far hurts learning. Two is the sweet spot for $40-60K monthly spend.
The curve, knowing what happened
Drop the URL on WhatsApp. We pull your account up live on a thirty-minute call and show you which leaks would get fixed first.
If we cannot scale you, we say so on the call. No retainer trap. No pressure.