ZenoX Media

Google Ads by vertical

Google Ads playbooks for the ecom nicheswe know cold.

Eight verticals. Eight playbooks. Fashion runs on catalog drops. Jewelry runs on metal-type labels. Home decor runs on AOV bands. Beauty runs on subscription lifetime value. Pets run on consumable repeat rates. Furniture runs on freight margins. Supplements run on compliance. Sunglasses run on category intent. Same engine underneath, vertical-aware on the surface.

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Trusted by 200+ ecom brands worldwide.

What does a vertical-specific Google Ads playbook mean for ecommerce?

A vertical-specific Google Ads playbook is a campaign structure, feed setup, and bidding strategy built around how one niche actually works - not a generic template applied to every store. Fashion runs on catalog drops. Jewelry runs on metal-type margin tiers. Furniture runs on 90-day conversion windows. Supplements run on compliance-first copy. ZenoX has a live playbook for all eight verticals, built from running 200+ accounts across these niches.

Proof

The wins. Unfiltered.

Shopify dashboards, ROAS shots, and client texts that say it worked.

From @ecomchrisx on Instagram
Three Shopify dashboards stacked: 66.97K sessions and $80,211 sales, 44.95K sessions and $63,135 sales, 19.75K sessions and $67,460 sales.

Three stores. $211k in 7 days.

Slack DM: 'Insane end to BFCM. You guys 7xed Google revenue from last Black Friday.' Shopify chart shows $138,798 (+141% YoY).

7x Google revenue vs last BFCM.

Slack DM from a client: 'Great @Chris, we almost hit our target of 100K across the board with 97.8K.'

97.8k toward a 100k target.

Shopify all-stores dashboard for Nov 28 2025: revenue 161,587 euros (+226%), 2,026 orders (+210%). Caption: '161k in 1 day. Unreal feeling.'

161k euros in one day. +226%.

Shopify revenue card: 514,675.52 euros, +186.38%. Caption: 'Half a MIL during BFCM, well played team.'

514k euros BFCM. +186% YoY.

Slack thread: 'Bro you are a MONSTER @Chris holy f***.' Chris replies: 'Haha we are printing bro. I am eating up the American market today.'

'Bro you are a MONSTER.'

Shopify analytics Oct 1 to Oct 20 2025: 124.12K sessions (+2.5K%), $193,283 sales (+3.6K%). Hockey-stick growth curve.

0 to $193k in 20 days. Sessions +2,500%.

Shopify yesterday card: 25.51K sessions (+237%), $91,828.71 sales (+497%). Caption: 'Almost 100k day on a single store.'

Almost a 100k day on one store.

Photo of the team watching a wall TV with live Shopify dashboards. Caption: '100K DAY BOYYY. Lets gooo, still warming up.'

100k day. Still warming up.

Slack from a client: '50k in a day milestone hit, mid October and we are already hitting these numbers, November will be insane. Next goal: 100k day.'

50k day in October. Next goal: 100k.

Slack from a client: 'Are you guys magicians? You guys are COOKING lately with Google. 1000% certain you guys are the Google Ad Kings.'

'Are you guys magicians?'

Reel mention by ronnie_joury calling Chris 'the Google goat,' speaking to the Savage Community on Google Ads as the long-game tactical advantage for the 1%.

Featured as the Google goat. Savage Community.

Slack: '$10,000+ in sales in 1 day. You guys are absolutely awesome, could not have done this without you guys.' Shopify chart $10,351.05 (+21%).

First 10k day. 'Could not have done it without you.'

Slack: '10k day yesterday, ROAS 3.24.' Chris: 'Pffff. Insane.' Client: 'KILLING IT BROTHER, lets keep this momentum.'

10k day at 3.24 ROAS.

Slack: 'Nice record day yesterday @Chris. 42K with almost ROAS 3.5. When everything is stable we can push budgets again.'

Record day. 42k revenue, 3.5 ROAS.

Shopify dashboard Nov 27 to Dec 8 2024: 105,883.8 pounds total sales (+2.7K%), 1.51K orders, 1.92% conversion. Caption: '0 to 100k in 12 days.'

0 to 100k pounds in 12 days.

Slack: 'Unbelievable bro, first 1k day 3 days ago and already at 5k eur today.' Shopify 4,160.05 pounds (+63%) on a BFCM dashboard.

1k day to 5k day in 3 days.

Slack from Dion de Man: '10k mission COMPLETED.' Shopify 8,339.23 pounds (+167%) on the BFCM 2024 dashboard, 50+ orders.

10k mission completed.

Why generic Google Ads dies in every vertical.

Same campaign template across eight niches

Most agencies clone the dropshipping setup and ship it to a jewelry brand. Then they wonder why metal-type queries leak budget into gold-plated traffic. Each vertical needs a campaign structure that maps to its margin reality - not a copy-paste from the last account.

Generic feed titles that match wrong intent

Fashion needs size and material in the title. Jewelry needs metal purity. Furniture needs dimensions. Supplements need claim compliance. A blanket title rewrite rule kills relevance across half your verticals.

Smart Bidding fed flat conversion values

Beauty has a subscription tail. Pets have a consumable tail. Furniture has near-zero repeat. If Smart Bidding sees $80 from every conversion, it cannot tell a one-time buyer from a 12-month LTV customer. Verticals with strong repeat behaviour leave 30%+ ROAS on the table without value-based bidding.

One Performance Max for the entire catalog

Fashion needs seasonal asset groups. Jewelry needs metal-tier groups. Furniture needs freight-tier groups. Lumping all SKUs into one PMax means the Champions subsidise the Wasters, and Smart Bidding cannot tell the difference.

Receipts

What this looks like on a real account.

Anonymised case studies from operators we still run with. Revenue trajectories, ROAS curves, the unglamorous moves that actually shifted the numbers.

Why ZenoX for vertical Google Ads

Eight verticals. Eight proven playbooks.

We have run Google Ads across all eight of these verticals. The playbooks are not theoretical - they are what the campaigns actually look like inside the accounts we operate today. Fashion brands running catalog-drop PMax. Jewelry brands segmenting by metal type. Home decor brands bidding by AOV band. Beauty brands feeding subscription LTV into Smart Bidding. Pets brands using repeat-rate labels. Furniture brands gating spend by freight margin. Supplements brands clearing compliance before they touch the auction. Sunglasses brands blocking the style terms that browse while Shopping captures the category intent.

Same engine underneath every account. The autofix engine clears disapprovals across all verticals. The Shopify app ships server-side tracking to all of them. The Slack bot answers questions about all of them in plain English. What changes is the campaign structure, the custom labels, the feed work, and the creative cadence - the parts that actually move the ROAS needle in each niche.

Reviews

Their words. On the record.

TrustScore 4.7 out of 5 - 35 reviews

Read them on Trustpilot
TS

Tjade Selman

Nov 19, 2025

They did record days, switched to a non-Google CSS, and optimized the entire feed before the week was over. The support is nonstop.

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GO

Gordan Odalovic

Nov 18, 2025

Better ROAS, stronger targeting, smarter optimization, and overall much more stability in the account.

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M

Michael

Mar 10, 2026

As a busy ecommerce operator, I needed a team I could trust to manage and scale my Google Ads. ZenoX overdelivered in every sense.

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BV

Bodhi van Klaveren

Mar 10, 2026

Can't compare to any other agency.

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PP

Peter Pick

Sep 22, 2025

Whoever wants to start or scale their business on Google Shopping, this is your guy.

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IP

Ivan P

Sep 24, 2025

I literally don't have to think about or manage Google at all. They take care of absolutely everything, and their fee is very fair.

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Stijn de Ruijter

Sep 22, 2025

Zenox is one of the best media-buying agencies we've worked with so far.

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Tobias

Nov 18, 2025

My ROAS went from 2, sometimes 3, to a record day of 5 in the first week. They respond and act fast.

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MA

Mo Ait

Mar 11, 2026

I started with zero knowledge about Google Ads, and thanks to ZenoX Media, I now have a profitable store.

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A

AL

Nov 19, 2025

Chris and his team are the KINGS of Google Ads.

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NS

Navroop Singh

Nov 18, 2025

Amazing results in just one month.

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M

Mdj

Oct 20, 2025

From strategy to setup and tracking, he had it mastered. A highly reliable, well-versed ads wizard.

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J

Julio

Mar 11, 2026

Communication is always clear, decisions are data-driven, and the team is very proactive.

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C

Christian

Nov 17, 2025

They really know their craft, and it's evident in how they communicate and in the outcomes they deliver.

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Vertical Google Ads FAQ

Questions operators in every vertical ask.

Because the bidding signal lives in the data, and the data shape changes by vertical. Beauty brands have a subscription tail Smart Bidding needs to see. Furniture brands have freight margins that gate scale. Jewelry brands have metal purity that matters for query matching. A vertical-aware account uses custom labels, conversion values, and asset group structure that match the actual margin behaviour. A generic account treats every conversion as equal and leaves money on the table.

From the playbook

The thinking behind how we run this.

Operator-level breakdowns from running 200+ ecom Google Ads accounts. The same playbook this page is built on.

Not ready to hire an agency? Join the free Google Ads eCom Lab community - 900+ operators, weekly Q+A, the same playbook we run for clients.

Keep reading

More from the ZenoX team.

Pick your vertical. Run the playbook.

Each vertical has its own deep page below with the full pain-point breakdown, FAQ, and case studies for that niche. Or book a call directly and we'll talk through your account on a live screen-share.

We are senior Google Ads operators who have run accounts in every one of these verticals through multiple seasonal cycles. If your vertical is on this list, we know what the campaigns should look like before we open the account.

Book a strategy call
Trusted by 200+ ecom brands worldwide.

Pick your vertical

Eight verticals. Eight playbooks.

Each vertical page below has the full pain-point breakdown, FAQ, and case studies for that niche. Same engine underneath - vertical-aware on the surface.