Case study · Fashion · 8-fig DTC
Tripled revenue chasing €1M/month
Meta-only operator added Google with ZenoX. Revenue tripled. Now chasing €1M/month, hands-off.
Monthly revenue
From €60K
ROAS
From 3.3x
Monthly spend
From €18K
Engagement
From Day 0
The story
How fashion · 8-fig dtc actually scaled.
- 01
Meta was already winning
Arthur and Bryan had Meta dialled in but were ignoring Google entirely. The thesis: a second engine, built for buying intent, that compounds without breaking what already worked.
- 02
Two campaigns, then twelve
Started with one Performance Max + one Search backstop. Within ten weeks we had the full structure: PMax tiered by margin, Shopping for the long tail, Demand Gen for the cold audience that Meta had warmed up.
- 03
Hands-off was the deliverable
The point was never to make Arthur a Google Ads operator. Senior team, daily reads, hourly engine. He kept building the brand. We kept the dashboard quiet.
“Revenue tripled. We're now chasing one million a month. Hands-off. Clear comms. No stress.”
Drop the URL on WhatsApp. We pull your account up live on a thirty-minute call and show you which leaks would get fixed first.
If we cannot scale you, we say so on the call. No retainer trap. No pressure.