Case study · Fashion · 8-fig DTC
Tripled Revenue Chasing €1M/month
Meta-only operator added Google with ZenoX. Revenue tripled. Now chasing €1M/month, hands-off.
Monthly revenue
From €60.0K
ROAS
From 3.3x
Monthly spend
From €18.0K
Engagement
From Day 0
What we changed
The Spec Sheet, Not the Sales Pitch
Every lever pulled on this fashion · 8-fig dtc account, in the order the story tells it. No move listed here that the story does not show.
- 01
One Performance Max plus one Search backstop to start
- 02
PMax tiered by margin within ten weeks
- 03
Shopping campaign for the long tail
- 04
Demand Gen pointed at the audience Meta had already warmed up
The story
How fashion · 8-fig dtc actually scaled.
- 01
Meta was already winning
Arthur and Bryan had Meta dialled in but were ignoring Google entirely. The thesis: a second engine, built for buying intent, that compounds without breaking what already worked.
- 02
Two campaigns, then twelve
Started with one Performance Max + one Search backstop. Within ten weeks we had the full structure. PMax tiered by margin, Shopping for the long tail, Demand Gen for the cold audience Meta had already warmed up.
- 03
Hands-off was the deliverable
The point was never to make Arthur a Google Ads operator. Senior team, daily reads, hourly engine. He kept building the brand. We kept the dashboard quiet.
The curve, knowing what happened
Revenue tripled. We're now chasing one million a month. Hands-off. Clear comms. No stress.
Drop the URL on WhatsApp. We pull your account up live on a thirty-minute call and show you which leaks would get fixed first.
If we cannot scale you, we say so on the call. No retainer trap. No pressure.