Case study · Fashion · Multi-channel
8.0x Account Median, with One Search Campaign Above 20x
The account reached an 8.0x median. One bottom-funnel Search campaign ran above 20x.
Monthly revenue
From €26.0K
ROAS
From 2.9x
Monthly spend
From €9.0K
Time in the account
Written by Christopher Krassnig, Founder & CEO of ZenoX Media. Runs the accounts in these case studies. Every number below comes out of one of them.
How Did a Canadian Fashion Brand Reach an 8.0x Account Median?
Published Last updated
- Niche
- Multi-Channel Fashion
- Market
- Canada
- Spend on day one
- €9.0K/month
- Where they started
- 2.9x ROAS on €26.0K/month
- How long we ran it
- 200 days
What we changed
The Spec Sheet, Not the Sales Pitch
Every lever pulled on this multi-channel fashion account, in the order the story tells it. No move listed here that the story does not show.
- 01
Brand search defended first - search hygiene before volume
- 02
Cleanest feed the catalogue had ever shipped, before launch
- 03
Performance Max launched with pre-built audience signals
- 04
Bottom-funnel Search campaigns carried the high-ROAS tail
The story
How This Multi-Channel Fashion Account Actually Scaled
- 01
Already winning on Meta
Matt was leaving real money on the table by skipping Google. The thesis: high-intent buyers were Googling his brand and finding noise instead of his store. Search hygiene first, then PMax volume.
- 02
Undefended brand search is the cheapest leak there is
Anyone can bid on your brand name. If you are not showing up on it, someone else can be. And these are the warmest people in the whole funnel: they already know the name, they already typed it, they are one click from buying. Losing them costs more than losing a cold click, and it costs almost nothing to stop. So that got fixed before anything else got switched on.
- 03
Hygiene first, volume second
The order was not a preference. Turn PMax on over an undefended brand term and it will hoover up that traffic, report a gorgeous ROAS, and hide the fact that you are paying for sales you already had. Defend brand in its own Search campaign first. Then whatever PMax reports afterwards is closer to real new demand.
- 04
The feed shipped before the campaigns did
Nothing launched until the catalogue was the cleanest it had ever been. In Shopping and Performance Max the feed is the product Google is selling on your behalf. Launch over a messy one and the first month of spend goes on teaching Google the wrong things about what you sell.
- 05
Day one, ROAS 5+
Pre-built audience signals, brand search defended, Performance Max launched against the cleanest feed his catalogue had ever shipped. Audience signals do not target anyone. They tell PMax where to start looking, which shortens the expensive guessing phase at the front of a new campaign. Month one closed at €95K revenue and 5.2x. The first two weeks did not feel like onboarding.
- 06
ROAS 9, 10, 20+ tail
The headline is the median. The tail had Search campaigns hitting 20+ ROAS on bottom-funnel terms. Small volume, huge multiple. You do not build a plan on the tail, you build it on the median and let the tail be a bonus. Smart Bidding had inventory worth chasing.
- 07
Then the slow part
Month one was the unlock. The six months after were compounding: €95K to €180K to €240K to €280K, with ROAS walking up from 5.2x to 8.0x on €35K of spend. No hero move in there. Just an account that was structurally correct and left alone to get better every week.
- 08
What to take from it
A brand that is winning on Meta has already done the hard part. The demand exists and people are typing the name. If Google is switched off, that is not a growth problem to solve. It is money on the floor waiting to be picked up.
The curve, knowing what happened
Show your working
How We Measured This
- The window
- 200 days, read as monthly snapshots at month 0, 1, 3, 5 and 7. Month 0 is the account before we started.
- Where the numbers come from
- Revenue, spend and ROAS all come from the client's own Google Ads account. The headline 8.0x is the account median at month 7; the 20x figure is a single bottom-funnel Search campaign, not the account.
- Why the brand is not named
- The brand is not named. These are live accounts, and the edge they built stays theirs, so we publish the numbers and keep the name out of it.
- What you can verify
- The source account is private. ZenoX has not published a redacted export or an independent check for this case.
Day one, campaigns were printing. ROAS at nine, ten, twenty plus. Zero guesswork. Done-for-you.
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