Free Tool
Performance MaxAsset Group Planner.
Enter your SKU count. Get a Champion/Sleeper/Tail scaffold with budget splits, ROAS targets per tier, and the custom label values to wire it into your feed.
Enter your SKU count above to see your asset group scaffold.
Why asset group structure matters
One Performance Max for 200 SKUs is why it does not work.
When all your SKUs share one asset group, Smart Bidding optimises across all of them equally. Your €5 margin product gets the same impression share as your €80 margin product. The €5 product wins more auctions because it converts faster and cheaper. The €80 product gets starved.
The Champion/Sleeper/Tail structure separates them. Champions get 60% of the budget and dedicated creative. Sleepers get a test budget to prove themselves. Tail SKUs get just enough to collect data. The result is Smart Bidding optimising for profit, not just conversion volume.
This is the same structure we use across 200+ ecom accounts. The planner above gives you the scaffold. The /process page covers the full system.
Next steps
More from the ZenoX team.
Drop your store URL on WhatsApp. We pull your SKU catalog up on the call, segment it by margin and conversion history, and show you what the Champion/Sleeper/Tail split should actually look like.
We work with brands serious about scale. If that is you, let's talk.
