Free Tool
Google AdsROAS Calculator.
Enter your ad spend, revenue, COGS, and fees. Get gross ROAS, blended ROAS, profit ROAS, break-even ROAS, and a recommended tROAS target for Smart Bidding.
Fill in your numbers on the left to see your ROAS breakdown.
Why the numbers matter
Gross ROAS is not profit.
Most accounts optimise to gross ROAS. But gross ROAS ignores your cost of goods, shipping, returns, and platform fees. A 4x gross ROAS on a 50% margin product is profitable. A 4x gross ROAS on a 20% margin product is not.
The tROAS target you set in Google Ads needs to be above your break-even ROAS or Smart Bidding will buy traffic that costs you money. We recommend setting tROAS 20% above break-even to leave room for bid variance.
If your current tROAS target is below the break-even ROAS this tool shows, every conversion Smart Bidding sends you is a loss.
Next steps
More from the ZenoX team.
Drop your store URL on WhatsApp. We pull your actual numbers up on the call and show you exactly where the margin is going.
We work with brands serious about scale. If that is you, let's talk.
