We Scale Your Dropshipping Store

1. Fix the Product Feed

Google matches your products from the feed, not from ad copy. Titles, product type, colour, size, material, and pattern have to be filled and true. Price and stock have to match the Shopify page. We rewrite those fields before we spend a euro.

• Titles that name the product a shopper would type
• Price and stock that match the live Shopify page
• Colour, size, material, and pattern when they are true
• A real GTIN when the manufacturer assigned one. Never a made-up code

2. Split the Campaign Structure

One Performance Max campaign can push the whole catalogue through one budget. We label each product by margin in the feed. Then each margin band gets its own Performance Max campaign. Brand searches stay in Search, where you can control them. We can also run Performance Max with products only. Google calls these feed-only asset groups.

3. Cut Waste with Negatives

Shopping does not let you pick keywords. You can only exclude them. We keep one shared negative list on the account, not a different list per campaign that nobody updates. Junk searches get cut. Brand terms get pulled out of Performance Max so you stop paying full price for people who already typed your name.

4. Scale Only When Profit Holds

We raise budget when the store is still in profit after product cost, shipping, and fees. Work out your break-even ROAS before you spend: how much of each sale is left after costs. Count product cost, shipping, payment fees, discounts, and expected returns first. Divide 1 by that margin. Then add the profit and overhead the store needs to cover. A private fashion dropshipping account reached €100K monthly revenue on €28K monthly spend after 60 days. It started with no sales history. That is that store, not a promise.