Do I need to put my supplier's real brand name in my Google Shopping feed if I'm dropshipping?
The short answer
Use the product's real brand, not one you make up. If the item is genuinely branded, put that brand in the feed's brand attribute. If it is generic, you can list your own store as the brand, but then the whole store needs to look and feel like that brand. Never invent a brand, and never fake the GTIN to get around this.
Branded products keep their real brand
If you are selling a product that is genuinely made by a real brand, like a named skincare line or a known gadget maker, the brand attribute in your feed has to be that real brand. Do not swap it for your store name just because you are the one selling it.
This is not optional. Google checks brand against other signals like category and identifiers, and a mismatch there causes disapprovals on top of any misrepresentation risk.
Generic products can use your store as the brand
If the product is unbranded or white label, meaning no real manufacturer brand exists, you can list your own store as the brand in the feed. That part is allowed and common in dropshipping.
The catch is that your whole store then has to back that up: your own product photos, your own descriptions, a real About page, and policies that match your feed. If the store still looks like a generic supplier catalog with your logo pasted on top, Google treats it as misrepresentation, brand field or not.
Why GTIN stays off limits
Do not touch the GTIN field to work around any of this. If a product has a real manufacturer GTIN, use it. If it genuinely has none, leave the field empty rather than filling it with a made up number or your own SKU.
Faking a GTIN to make a product look more legitimate, or to dodge a brand mismatch, causes disapprovals that a resync will not fix, and it is a bigger red flag than the missing field ever was.
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