Why do my Google Ads conversions look healthy but my actual bank deposits not match up?

Conversion value is the order total at the moment of purchase. It is a snapshot of what someone agreed to pay. A bank deposit is what your payment provider actually sent you after everything that happened next.

Those are not the same event, and they are not even on the same clock. Google stamps the sale on the day of the ad click. Shopify stamps it on the day the order was placed. Your bank stamps it on the day the payout cleared. A click on Monday, an order on Wednesday, and a deposit the following Tuesday is one sale sitting in three different weeks.

Walk the gap in order. Refunds and cancellations come off the top, and Google's conversion value does not automatically come down with them unless refunds are wired back in. Payment provider fees come out before the deposit lands. Payouts run on a schedule, so late orders in a period land in the next one.

Then there is what the order total actually contains. It usually includes shipping the customer paid and often tax, both of which land in your deposit but are not money you keep. And if you sell across currencies, your ad account and your bank may not even be counting in the same one.

None of this is a tracking bug. It is just five different definitions of the word revenue.

Do it in two steps, not one, because comparing Google Ads straight to your bank compares a snapshot to a settlement and tells you nothing.

First, check Google Ads against Shopify orders for the same period. That tests your tracking. A big gap here means a tag problem, usually double counting or an off-site checkout the pixel never saw. Second, check Shopify against your bank. That tests your money, and the gap there should be explainable line by line: refunds, fees, payout timing.

ZenoX uses Shopify as the source of truth for store revenue, not the Google Ads screen. When both are on the table we say which number came from where, because a number without a source is not a number yet.