The Team & the Ruthless Edge
How we build the people who deliver all of it. We hire giants, hold the same standard for everyone, and make the hard cut, with care, when the mission needs it.
We run a full book of client accounts with a small, elite team. There's no back office to hide a weak hire in. So every person we bring on either raises the bar or lowers it. There's no neutral hire.
The standard never bends for the newest person or the best performer. And when something isn't working, a losing campaign, a bad-fit client, a coasting teammate, we name it fast and act, with real care in how we do it.
Keep only A-players
Every hire either raises the bar or lowers it. We hire people who make us better, not people we're better than.
Set the standard, hold everyone to it
Good today doesn't buy a bad tomorrow. The standard applies hardest to our best people.
Be ruthless when required, with care
Ruthless with the problem, caring with the person. We name it, give one honest chance, then act.
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, Ogilvy & Mather will become a company of giants.
I would call lack of candor the biggest dirty little secret in business.
Want this standard on your account?
This is how we run every account we touch. If you want the same team and the same code pointed at your Google Ads, one call is all it takes.