Free Course
Ten lessons in the order you build the account. Each one gives you a part of the video, one post to read and a check that tells you when you are done. No email. No card.
Written by Christopher Krassnig, Founder & CEO of ZenoX Media. Updated . Every lesson is the process our team runs on live client stores.
Yes. ZenoX Media's free Google Ads dropshipping course is on this page, with no email gate. Ten lessons take you from an empty Google Ads account to your first scale step. Each lesson is a timestamped part of Christopher Krassnig's 4h 23m video, one post to read and a check that tells you when you are done. ZenoX Media publishes the course and also sells Google Ads management, so weigh that. For Google's own basics and a certificate, the free Skillshop paths are worth taking too.
Want a team to run it instead? See the Google Ads dropshipping agency page. This page teaches the work.
| Price | Free. No email, no card, no trial. |
|---|---|
| Lessons | 10, in the order you build the account |
| Video | 4h 23m, cut into 47 chapters |
| Reading | One deep-dive post per lesson, plus the complete guide for theory |
| Level | Beginner. Lesson 1 starts at making the accounts |
| Ad budget to practice | Our example launch: about $50 a day on Performance Max plus about $10 a day on brand Search, held for 14 days. Set a loss limit first |
| Who teaches it | Christopher Krassnig, founder of ZenoX Media. The team runs Google Ads for 300+ stores |
| Where to ask | The Google Ads eCom Lab on Skool |
The lessons
Do them in order the first time. After that, jump to whatever is broken. Lessons 3 to 5 do not follow the video's order, on purpose. The feed comes before tracking, and you need your break-even number before you spend a cent.
Lesson 17 min of video
Three free accounts. Google Ads runs the ads. Tag Manager holds your tracking tags. Google Analytics 4, or GA4, shows what people do on the store. Nothing here costs money yet.
Done when:
Lesson 26 min of video
Merchant Center is where your products live. No approved products, no Shopping ads. Google checks the store before it checks the products.
So five pages go up first, linked in the footer: shipping with honest delivery times, returns, privacy, terms, and a contact page with a real email, phone and address. Then add products in small daily batches of about 20 to 50, not the whole catalog on day one. That is how we start every new store. A problem on 20 products is quick to fix. The same problem on 800 is not.
Done when:
Lesson 311 min of video
Shopping ads have no keywords. Google reads your titles, categories and prices instead, so the feed is your keyword list.
The video sets the feed up with the Simprosys app on Shopify. Then you rewrite titles so they start with the words buyers type.
In our study of 12,375 products across 251 Merchant Center accounts, 68% of titles ran past 80 characters. Google shows about 70. Product Feed Quality Index.
Done when:
Lesson 431 min of video
Smart Bidding is Google setting your bids for you, and it can only bid on the sales it can see. So you pick a server-side tracking tool, which sends each order from Shopify straight to Google. Then you mark one purchase action as primary. That is the one Google bids on, with the real order value. Everything else stays secondary: Google records it but does not bid on it. Last, GA4 and Merchant Center get linked to the ad account.
Here is the catch with a test order. You never clicked an ad, so Google Ads will not count it. Check it in Tag Assistant instead, Google's free tool that shows which tags fire, and in your tracking app's own log. Then check Google Ads again once real sales come in from your ads.
Done when:
Lesson 517 min of video
ROAS is the sales your ads bring in divided by what the ads cost. A 3x ROAS means $3 in sales for every $1 of ads. Break-even ROAS is where ads stop losing money.
Start from what you keep before ads: the price minus product cost, shipping, payment fees and refunds. Sell for $100 and keep $40, and break-even is 100 / 40 = 2.5. A 3x makes money. Keep $25 and break-even is 4.0, so the same 3x loses money on every order.
Then pick a loss limit: the most you will spend before you stop and fix the product, price or page. The video part covers the three numbers behind all this: cost per click, order value and conversion rate.
Done when:
Lesson 637 min of video
Performance Max is Google's all-in-one campaign. It can show ads on Shopping, Search, YouTube, Display and more. Run it on your product feed alone. No headlines, no images, no video of your own.
Then turn off the extras Google adds by itself in the campaign settings: the text it writes, the images and videos it makes, and final URL expansion, where Google picks other pages on your site to send people to. This pushes the campaign toward Shopping ads. It does not lock it there. Google can still make a video from your feed.
So once a week, check where the money went. In Google Ads that is Campaigns, then Insights and reports, then Channel performance. Google will also call your ad strength Poor. That is expected.
Done when:
Lesson 740 min of video
Next comes a small Search campaign on your own store name, with a low max bid. On its own it does not keep brand searches out of Performance Max. PMax will happily take them. Then its ROAS looks better than it is, because those buyers already knew you.
So add a brand exclusion to PMax: a brand list with your store name on it. Google then offers a box that lets Shopping ads keep showing on those brand searches. Leave it unticked. Brand searches then go to your brand Search ad, and PMax's ROAS stays honest. The exclusion covers Search, Shopping and YouTube searches only.
The rest of the lesson is housekeeping. A first look at Google Ads Editor, the extra links and lines under your brand ad, and the account settings people forget.
Done when:
Lesson 833 min of video
This is the hardest lesson. The first two weeks look slow, and every instinct says change something. Leave budgets and settings alone. Big changes can send the bid strategy back into learning. And sales can land in Google Ads days after the click, so a slow day is often not the full story.
Read the numbers every day. Some things you fix the same day: tracking that stops recording sales, disapproved products, a product that sells out, a checkout that breaks. Hit your loss limit? Stop and fix the product, price or page.
Done when:
Lesson 929 min of video
Once a campaign has about 30 sales in the last 30 days, set a target ROAS. That is the ROAS you ask Google to aim for. Set it a bit under what the campaign really made, never below break-even.
Then scale in steps. Raise the budget 10 to 20 percent. Wait at least 3 to 4 days, a week is better. ROAS held? Step again. It slipped? Hold. It fell under break-even? Stop raising and go back to your numbers from Lesson 5. Once you scale, products that spend and never sell move out of the main campaign.
Done when:
Lesson 1054 min of video
Chris goes through 13 mistakes he sees again and again, with what to do instead. Get-rich-quick thinking. Bad tracking. Too many changes. Too much splitting at the start. A budget that is too low. Scaling too fast. Pricing that does not work on Google.
Done when:
Free, no email needed
The full build on one video. Account setup, tracking, the feed, Performance Max, brand Search, scaling and the mistakes that kill accounts. It plays right here.
4h 23m, 47 chapters. Each lesson above links straight to its chapters. Read the full transcript.
The six-step system in about 20 minutes. Watch it first if you want the shape of the whole thing before you sit down for the full course.
Other free options
You do not have to pick one. Most people who get good at this use more than one. Each free option below does a different job.
Read 8 October 2026
Members read 8 October 2026, courses and join form 7 October 2026
Updated 8 October 2026
Weighing paid courses too? We compared the best Google Ads course picks for ecom, free and paid, side by side.
The lessons show you what to do. The guide explains why. It covers the launch debate (feed-only Performance Max first or manual Shopping first), the stage budgets, the break-even math and the Merchant Center fixes, in one place.
Read the complete Google Ads dropshipping guide
Prefer it off our site, under Chris's own name? The same material is on Medium: Google Ads for Dropshipping: The Complete 2026 Guide.
Rather have a team run it? We take stores that spend at least €10K a month on ads. See how we run Google Ads for dropshipping stores.
Stuck on a lesson?
1,694 members. 5.0 from 15 reviews on Skool. Read on 8 October 2026.
The Google Ads eCom Lab on Skool is where you bring the account that did something the lesson did not cover. The Standard tier is $9 a month. You get the community and a weekly Google Ads question thread. Members help each other there, and our staff jump in when we can. You also get case studies, teardown posts and a resources vault.
Two tiers are optional. Premium is $44 a month. Our media buyers answer inside 24 hours on weekdays, and you get the templates vault plus the full set of SOPs we run the agency on. Inner Circle is $299 a month and includes weekly calls. It is included with Scaley AI.
“Started from zero with no ecom experience and Christopher's guidance through the Google Ads eCom Lab made a real difference. The way things are explained is practical and to the point; no fluff. Highly recommend for anyone serious about running Google Ads for their store.”
Yafet H., , Skool review
“There's so much great knowledge in this community. I was able to start my own fashion dropshipping store using what I learned here, and within just two months, I'm consistently doing over $1K days. And I'm just getting started. There have been roadblocks, but working through them. Really grateful for all the information and resources this Lab provides!”
Mel P., , Skool review
“Really nice overview of Google ADS for ecom”
Alex F., , Skool review
Straight from the feed
Real posts from the Wins & Results feed inside the lab.
Screenshots captured from the community on July 18, 2026. Results are individual members' own reports, not promises.
Free playbooks
Eight of the playbooks our team runs, free to read. Each opens in a new tab, no email needed.
Watch and learn
Shorter videos on single topics from the lessons.
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Read the transcript and takeawaysCourse FAQ
Join the Google Ads eCom Lab. Bring your questions to the weekly thread, read the teardowns and see the wins wall. Standard is $9 a month. Premium and Inner Circle are optional.
Rather have it done for you? See how we run Google Ads for dropshipping stores
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