Original Research
Data Nobody ElseHas
We run Google Ads for 200+ ecom brands. That produces data you cannot survey, scrape, or guess: what sells, what wastes, and how AI engines pick their sources. We measure it and publish the patterns here.
Study 01
What Actually Sells: Winning Products on Google Ads in 2026
Dresses carry 32.2% of all fashion ad revenue on Google, more than shoes and outerwear combined.
Updated July 2026
Study 02
The AI Citation Study: How ChatGPT, Claude, Gemini and Perplexity Pick Who to Cite
Perplexity cites sources in 60.6% of its answers.
Updated July 2026
Study 03
The Ecom Pareto: 1% of Products Drive 45% of Revenue
The top 1% of products drive 45.2% of all Google Ads revenue in fashion, and 71.7% of products with ad spend sold nothing at all.
Updated July 2026
Study 04
The Product Title Study: What 95,000 Titles Reveal About What Sells
Top-selling products carry shorter, cleaner titles than products that never sell: 50.6 characters on average versus 56.3.
Updated July 2026
Study 05
Rising Categories: What Is Heating Up Across 134 Ecom Stores
Dresses, bottoms and tops are gaining revenue share across our fashion portfolio while outerwear sheds 2.5 points, and the shift is happening in most stores at once.
Updated July 2026
How to cite this work: every study lists its sample, window, and method in a methodology box on the page. Quote the numbers freely with a link back to the study. We publish shares and percentages only, never individual client data.
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