Case study · Travel · 7-fig DTC
Google revenue 3x in 5 months
Strong on TikTok and Meta. Google was a headache. Doubled in month one, tripled by month five.
Monthly revenue
From €20K
ROAS
From 2.9x
Monthly spend
From €7K
Engagement
From Day 0
The story
How travel · 7-fig dtc actually scaled.
- 01
Travel feeds are a different sport
Variant SKUs by season, regional pricing, lots of Merchant Center quirks. The previous agency had given up on the feed entirely and burned the budget on broad Search.
- 02
GMC rebuild, then scale
First two weeks were boring: feed validation, custom labels, server-side conversions. The unglamorous half. Then the budget actually had something to convert against.
- 03
What 'Google clicked' meant
Mark was used to Meta-style scaling - bursty, creative-driven. Google compounded slower but never gave back. By month five it was the steadiest channel he had.
“Google revenue doubled in month one. Tripled by month five. They handle GMC, scaling, strategy. I run the brand.”
Drop the URL on WhatsApp. We pull your account up live on a thirty-minute call and show you which leaks would get fixed first.
If we cannot scale you, we say so on the call. No retainer trap. No pressure.