Glossary
Every Google Ads Ecom Term, Plainly
30 terms a store owner meets in Google Ads, Google Shopping and Merchant Center, each defined in two sentences and then explained the way we explain it to clients. No jargon left standing.
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B
C
Champions and Wasterschampions vs wasters, product labels, wasters
Champions and wasters are product labels.
Comparison Shopping ServiceCSS, CSS partner, Google CSS
A comparison shopping service (CSS) is the partner that submits your products into the Google Shopping section.
Conversion Trackingpurchase tracking, conversion tag, Google Ads conversions
Conversion tracking is the setup that tells Google Ads when a click turns into a real sale, and how much that sale is worth.
CPAcost per acquisition, cost per conversion, cost per sale
CPA (cost per acquisition) is how much ad spend it took to get one sale.
Custom Labelcustom labels, custom_label, custom_label_0
A custom label is a free-text field on your product feed that you fill with values you choose, such as margin tier or performance bucket.
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Learning Phaselearning mode, Smart Bidding learning, learning period
The learning phase is the stretch after a big change when Smart Bidding is still guessing.
Limited by Budgetcampaign limited by budget, budget limited, limited by budget status
Limited by budget means your daily cap stopped Google from spending more on traffic it judged worth buying.
Listing Grouplisting groups, product group, product groups
A listing group is a filter that says which products in your Merchant Center feed can serve inside a campaign or asset group.
M
Merchant CenterGoogle Merchant Center, GMC, Merchant Centre
Merchant Center is Google's catalog tool that holds your product feed and checks each item against Shopping rules.
Merchant Center SuspensionGMC suspension, Merchant Center ban, Shopping suspension
A Merchant Center suspension is Google blocking some or all of your Shopping catalog after a policy or data check fails.
Misrepresentation Policymisrep, GMC misrepresentation, Merchant Center misrepresentation
Misrepresentation policy is Google Merchant Center's rule that your store, products, and policies must match what shoppers actually see.
P
Performance MaxPMax, P-Max, Performance Max campaign
Performance Max is a Google Ads campaign type that can show your products on Shopping, Search, YouTube, Display, Discover and more from one budget.
Product Feedshopping feed, Google product feed, Merchant Center feed
A product feed is the data file that tells Google Merchant Center what you sell, item by item.
Product Title Optimizationshopping title optimization, feed title rewrite, product title SEO
Product title optimization is rewriting Shopping titles so they match the words buyers actually type.
S
Search Terms Reportsearch term report, search queries report, STR
The search terms report is the list of actual queries people typed before they saw your ad.
Slow Drip Uploadslow drip, GMC slow drip, drip feed upload
A slow drip upload is adding products to Merchant Center in small daily batches, instead of dumping the whole catalog on day one.
Smart Biddingautomated bidding, value-based bidding, Maximize Conversion Value
Smart Bidding is Google's automatic bidding.
Standard Shopping CampaignShopping campaign, Standard Shopping, Google Shopping campaign
A Standard Shopping campaign is the older Google Ads campaign type that shows product ads from your Merchant Center feed on Google Shopping and Search.
Supplemental Feedsupplemental data source, sub feed, secondary feed
A supplemental feed is a second data source in Merchant Center that overlays fields on your primary product feed, matched by id.
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