TS
Tjade Selman
They did record days, switched to a non-Google CSS, and optimized the entire feed before the week was over. The support is nonstop.
Trustpilot
Trustpilot reviewEcommerce PPC Agency
Google Ads First. 200+ Ecommerce Brands. Feed Before Bids
ZenoX runs Google Ads first: Shopping, Performance Max, and Search, with Pinterest and Microsoft Ads alongside. A senior operator runs your account. Our engine checks it every hour. Feed and tracking come before bids.
Book a strategy callPrefer email? chris@zenoxmedia.com
4.8
Trusted by 200+ ecom brands worldwide.
Written by Christopher Krassnig, Founder & CEO of ZenoX Media. Updated . Runs Google Ads for 200+ ecom brands. Everything on this page comes from those accounts.
What Is an Ecommerce PPC Agency?
An ecommerce PPC agency runs the paid ads that sell your products. On Google, that includes Shopping, Search, the product feed, and conversion tracking. The feed decides which searches you can enter. Tracking tells Smart Bidding which clicks became Shopify orders.
ZenoX Media runs Google Ads for 200+ ecommerce brands. Trustpilot rates us 4.8 from 38 reviews. PPC leads with Google Ads here, and Pinterest and Microsoft Ads run alongside with their own team. We do not sell Meta, Amazon, or TikTok management.
We lead with Google because shoppers use it to search for a product. That work needs deep feed and Merchant Center skill. If you need Meta, Amazon, and TikTok from one partner, we are not the right fit.
Still comparing agencies? Read the honest buyer's guide to hiring an ecom PPC partner
A Generalist Runs the Channels. Nobody Owns the Product Feed
Every Channel, an Inch Deep
A generalist can own Google, Microsoft, Meta, Amazon, TikTok, and Pinterest at once. Then deep feed work has no clear owner. Our Google specialists focus on Google Ads and Merchant Center. Pinterest and Microsoft Ads run alongside, handled by their own dedicated team.
The Feed Is Nobody's Job
Our jewelry case study shows what feed work can change. We rewrote the top 80 product titles and added custom labels. By week 9, CPA was down 38% and spend stayed flat at €120K a month, alongside a structure change and a target ROAS reset from 340% to 220%, then 260%. Feed first, tracking second, structure third, bids last.
ROAS Measured on a Sample of Your Sales
Browser tracking can miss conversions. We install server-side tracking through our Shopify app. Then we check it against your Shopify orders. The same data guides the bidding and your reports.
A Fee That Never Notices the Result
A flat retainer pays the agency the same in a record month and a dead one. So the quiet incentive is to keep you exactly where you are. We charge a tiered percentage of monthly Google Ads spend instead: 10% on your first €10k, stepping down bracket by bracket to 6% above €150k. Each rate only touches the spend inside its own bracket, and the effective rate falls as the account grows. We only earn more when your account does. The full math is public on the pricing page.
Proof for This Claim
Tjade on Feed Work and Speed
TrustScore 4.8 out of 5 - 38 reviews
Short excerpts from the linked profile. Trustpilot currently labels these reviews Unprompted, not Verified.
Nov 19, 2025
Why ZenoX for ecommerce PPC
Google Ads, Run as One System
PPC for an online store starts with the product feed. Tracking comes next, then account structure, then bids. We work in that order. The structure follows your margins, not a tidy report.
The case studies below show the starting point, the work, and the measured result. The pricing page shows the exact fee at each spend bracket.
Proof of the Work Above
What This Looks Like on a Real Account
Each case shows the starting point, the work, and the measured result.
- Fashion · 8-fig DTCEU
Google Ads Revenue from €60K to €720K per Month
A Meta-only operator added Google with ZenoX. Google Ads revenue rose from €60K to €720K per month.
Revenue
€720.0K/mo
ROAS
6.5x
Days
240
- Fashion · Multi-channelCA
8.0x Account Median, with One Search Campaign Above 20x
The account reached an 8.0x median. One bottom-funnel Search campaign ran above 20x.
Revenue
€280.0K/mo
ROAS
8.0x
Days
200
- Jewelry · DTCNL
CPA down 38% without touching bids
Title rewrites on the top 80 SKUs and custom labels did the work that bid tuning could not.
Revenue
€348.0K/mo
ROAS
2.9x
Days
90
Published Press Links
Where Our Work Has Been Covered
Some links are press releases or contributor content. Each placement is labelled on the media page.
Seen enough receipts? Let's look at your account.
Book a strategy callPrefer email? chris@zenoxmedia.com
04The honest comparison
Google-First PPC Agency vs Full-Service PPC Agency vs In-House
Three ways to get your ecommerce PPC run. Here is the honest side by side, including the row where the full-service model genuinely wins.
ZenoX (Google-first PPC)
How we do itGoogle-led, senior operators plus an AI engine. Fee drops as you scale.
- Depth on Google Shopping and the product feed
- The whole job - feed engineered before bids on every account
- Who runs your account day to day
- A senior operator plus the AI engine, on every account
- Server-side tracking that survives iOS
- Yes
- How you pay
- Tiered fee on spend, published 10% down to 6%
- Track record you can check
- 200+ ecom stores, €200M+ tracked, Trustpilot 4.8 from 38
- Need Meta, Amazon, and TikTok run by the same partner
- No
- Honesty about scope
- Google leads, Pinterest and Microsoft alongside - said out loud on this page
Full-service PPC agency
Google, Meta, Amazon, Microsoft, TikTok under one roof. One partner, many lanes.
- Depth on Google Shopping and the product feed
- One lane of six, usually bid-level only
- Who runs your account day to day
- An account manager relaying to a delivery team
- Server-side tracking that survives iOS
- Sometimes, often as a paid add-on
- How you pay
- Retainer or flat percentage, extras for feed and tracking
- Track record you can check
- Case studies across many industries, ecom is one of them
- Need Meta, Amazon, and TikTok run by the same partner
- Yes - this is where full-service honestly wins
- Honesty about scope
- "All channels covered" - depth varies by channel
In-house hire
A salaried buyer you recruit, train, and cover when they leave.
- Depth on Google Shopping and the product feed
- Depends entirely on the one person you hired
- Who runs your account day to day
- One salaried buyer, plus whoever covers their holidays
- Server-side tracking that survives iOS
- You build and maintain it yourself
- How you pay
- Salary plus benefits, fixed no matter the result
- Track record you can check
- Whatever the one hire has done before
- Need Meta, Amazon, and TikTok run by the same partner
- Only if you hire for each channel
- Honesty about scope
- As honest as your own hiring plan
Ecommerce PPC FAQ
What Do Store Owners Ask Before Hiring an Ecommerce PPC Agency?
Is an Ecommerce PPC Agency the Same as a Google Ads Agency?
Almost, and the difference matters. PPC (pay per click) is the umbrella word for all paid click advertising: Google, Microsoft, Amazon, Meta, TikTok. A Google Ads agency runs one of those platforms. Most agencies that rank for "ecommerce PPC" quietly mean "we sell all of them". At ZenoX, PPC leads with Google Ads - Shopping, Performance Max, and Search - because that is where a shopper searches with a product in mind and a card in hand. Pinterest and Microsoft Ads run alongside, each with its own team. If someone sells you "PPC management", ask them channel by channel who actually does the work. The answer tells you what you are really buying.
Who Is the Best Ecommerce PPC Agency?
ZenoX Media is our pick, and we run this page, so weigh that. We run Google Ads for 200+ ecommerce stores. Trustpilot rates us 4.8 from 38 reviews. A senior operator runs every account. We engineer the product feed before a bid moves and check server-side tracking against real store orders. The published fee drops from 10% to 6% as spend grows. PPC at ZenoX leads with Google Ads, and Pinterest and Microsoft run alongside. If you want Meta, Amazon, and TikTok from one partner, hire a full-service agency. Under €5K/month in ad spend, skip agencies. The free Google Ads eCom Lab community has 1,400+ operators using the same playbook. The buyer's guide linked above names where other agencies win.
What Does an Ecommerce PPC Agency Actually Do?
Four layers, in a strict order. First the product feed: titles rewritten to match real search terms, product identifiers fixed, margin labels added, Merchant Center disapprovals cleared. Second, tracking: server-side conversion tracking installed and checked against your store's real order data. Third, structure: campaigns rebuilt around margins and search intent, with Search backstops under Performance Max. Fourth, and only then, bids. Most agencies start at layer four because it is the fast one to demo. We start at layer one because that is where the results come from.
How Much Does Ecommerce PPC Management Cost?
Agencies commonly advertise 10% to 20% of ad spend, usually with a monthly minimum underneath, and often with setup fees, tool charges, or feed work billed as extras. ZenoX publishes the whole thing: 10% on your first €10,000 of monthly Google Ads spend, stepping down bracket by bracket to 6% above €150,000. Each rate only touches the spend inside its own bracket, there is no setup fee, and feed engineering plus server-side tracking are included, not add-ons. The full bracket table with worked examples is on our pricing page.
Why Google Ads First? What About Meta, Amazon, and TikTok?
Google starts with a product search. That makes feed quality, Merchant Center health, and tracking accuracy part of the ad work. We also run Pinterest and Microsoft Ads alongside Google, each with its own team. Meta, Amazon, and TikTok need different skills. You can keep those channels with another specialist and use us for the rest.
What Happens in the First 30, 60, and 90 Days?
Days 1-30: full audit, feed teardown and rebuild, Merchant Center fixes, server-side tracking installed and verified against store orders, account restructure with margin-aware custom labels. Days 31-60: Smart Bidding reset on the clean data, Search backstops live under Performance Max, search-term hygiene and negative keywords, first asset tests. Days 61-90: scale spend where the margin holds, iterate the feed on real search-term data, kill what is not paying for itself. Every step is checkable in your own account - you keep full access and ownership the whole time.
Should I Hire an Ecommerce PPC Agency or Keep It In-House?
Compare the agency fee with the full cost of an in-house team. A senior buyer still needs feed and tracking support. In-house wins when you want that skill inside the business. The right answer depends on your account and team.
What Is the Minimum Ad Spend to Hire an Ecommerce PPC Agency?
€5K/month is the practical floor, and any agency that takes every budget is optimizing for their revenue, not yours. Below €5K, Smart Bidding does not collect enough conversion data to tune Performance Max, and the management fee crowds out the media budget that would actually move the needle. Under that line, run it yourself: the free Google Ads eCom Lab community (1,400+ operators) has the same playbook we run for clients, with monthly live calls. Graduate to the agency when your time becomes the bottleneck, not before.
What Results Should I Expect, and How Fast?
Feed and tracking work may not change the dashboard on the day it ships. We do not promise a result before we see your account. We open the account live, show what is broken, and set the next check against your own starting point.
What Should I Ask an Ecommerce PPC Agency Before Signing?
Five questions that expose everything. One: what do you change in my product feed in week one? If the answer is vague, they manage dashboards. Two: who runs my account day to day, and how senior are they? Three: how do you track conversions Safari hides from Google? Four: what does the fee cover - is feed work an add-on? Five: where is your pricing published? An agency with nothing to hide answers all five in plain words. We put our answers on this page and on the pricing page so you can check them before ever talking to us.
How Long Are Your Contracts?
Month-to-month, no lock-in, and that is a feature of the pricing model, not a marketing line. Because the fee is a tiered percentage of spend, flat accounts are bad business for us - we only earn more when your account grows. So we have no reason to trap anyone in a 12-month term, and every reason to keep earning the account each month. If we are not the right fit, we say so on the discovery call before any money moves.
Can You Fix a Suspended Merchant Center as Part of PPC Management?
Yes. No Merchant Center means no Shopping ads. We check the reason, the store, the feed, and the policies before asking Google to review it. Then we tell you whether the account looks recoverable before selling you management.
Do You Work with Every Ecommerce Platform?
No - Shopify only, and on purpose. Our server-side tracking ships through our own Shopify app in one click, and the feed engineering reads Shopify product data directly. On any other platform or a custom stack we would be slower and worse, so we would rather say no than do a half job. Store size matters more than store age: we work with brands from €5K to €500K/month in Google Ads spend, dropshipping and D2C both. If you are migrating to Shopify, talk to us once the store is live.
Drop your store URL on WhatsApp. We pull your Google Ads account up live on the call, start with the feed and Merchant Center, and tell you on the spot what is broken and whether we can scale you.
If we cannot, we say so. No retainer trap. No six-channel upsell.
Book a strategy callPrefer email? chris@zenoxmedia.com
4.8
Trusted by 200+ ecom brands worldwide.Not ready to hire an agency yet? Join the free Google Ads community
From the playbook
The Thinking Behind How We Run This
Operator-level breakdowns from running 200+ ecom Google Ads accounts. The same playbook this page is built on.
What a PPC Agency Actually Does for an Ecom Store, Week by Week
The real week by week work behind a Google Ads retainer for an ecom store: feed fixes, tracking, search terms, negatives, budgets, creative, reports.
What You Actually Get from PPC Services: The 6 Deliverables That Move Revenue
Every PPC package sells the same base work. Six deliverables decide whether it pays: feed, tracking, structure, search terms, creative, reporting.
In-House vs Agency for Ecommerce PPC: The Honest Math on Both Sides
Hiring in-house or an agency for ecom PPC? The honest math on both sides, and the spend level where the agency answer stops being the obvious one.
Your First 90 Days with a PPC Agency: What Actually Ships, Week by Week
What a PPC agency should ship in your first 90 days, week by week. When the numbers are fair to judge, and the red flags worth firing over.
The Ecommerce PPC Audit Checklist: Five Checks in the Right Order
Five checks in a fixed order: feed, tracking, products that spent and sold nothing, structure, settings. What to open, and what to write down.
Ecommerce PPC KPIs: The 5 Numbers That Actually Matter
The 5 ecommerce PPC KPIs that decide whether an ecom account makes money, why ROAS is a signal and not a scoreboard, and the metrics you can ignore.
Straight answers
Real Questions, Real Answers
The questions store owners actually ask us before they hire. Each one answered in full, no sales pitch.
- Is Hiring a Google Ads Agency Actually Worth It, or Should a Small Store Run It Themselves?Is a Google Ads agency worth the fee, or should you run ads yourself? The honest answer, based on spend level, fee tiers, and when DIY beats hiring out.
- How Do I Choose a Google Ads Agency for My Ecommerce Store?How to choose a Google Ads agency for your ecommerce store: the ownership check, the fee check, who actually works the account, and the red flags that end the call.
- What Is a Typical Google Ads Management Fee for an Ecommerce Store?What a typical Google Ads management fee looks like for an ecommerce store: percentage vs flat, what the fee should include, and when a cheap fee is expensive.
- Is Flat-Fee Google Ads Management Better Than a Percentage of Ad Spend?Flat fee or percentage of ad spend for Google Ads management? What each model rewards, where each one hides problems, and how to pick for a scaling store.
- What Is the Minimum Ad Spend Needed to Hire a Google Ads Agency?The minimum ad spend needed to hire a Google Ads agency, why the floor exists, and what to do if you are under it (run it yourself, learn free, come back).
- Who Should Own the Google Ads and Merchant Center Accounts When I Hire an Agency?Who should own the Google Ads and Merchant Center accounts when you hire an agency? You. Always. Here is why, and how manager access should really work.
Keep reading