Can Google actually tell my product images show my supplier's branding instead of my own store's brand?

Merchant Center runs automated checks on every image in your feed, and Google also crawls your live product pages. Both processes can catch a supplier's logo, watermark, or packaging sitting right in the shot, even if you never mention the supplier's name anywhere in your copy.

Google also compares images across the millions of stores in Merchant Center. If your exact photo shows up on fifty other stores selling the same item, that pattern reads as a drop shipping catalog, not an independent brand.

Beyond the misrepresentation risk, duplicate supplier images hurt you on their own. Shoppers see the same photo on multiple sites and have no reason to pick yours over a cheaper competitor running the same feed.

Original or cleanly edited photos do double duty. They lower your suspension risk and they make your listing stand out in the actual auction, which is what drives clicks and conversions in the first place.

Use your own product photos where you can, shot against a clean background with no supplier branding visible. If you cannot shoot your own, crop or edit the supplier image to remove logos, watermarks, and any packaging that names another brand.

Never claim a brand you do not sell. If the product is genuinely a named brand, keep that brand honest in your title and feed, and do not try to disguise it as your own.