Does opening a second Merchant Center account under a new email actually work after a suspension?
The short answer
No, opening a second Merchant Center account under a new email does not work and usually makes things worse. Google links accounts by domain, payment details, and other signals, not just your email, so a fresh account tied to the same store often gets caught and re-suspended fast. Circumventing a suspension is its own policy violation. Fix the real problem on your original store, then appeal.
How Google links accounts
Google does not only look at the email on the account. It checks the domain you are linking, payment and billing details, the device and browser you sign up from, and other signals that connect back to your original store.
A brand new email does very little against that. If the underlying store, domain, or payment method is the same, Google can tie the new account back to the suspended one quickly, often during advertiser verification.
Why the workaround backfires
Opening a second account to dodge a suspension is not a grey area. Google calls this circumventing systems, and it is its own policy violation on top of whatever caused the first suspension.
Getting caught here is worse than the original problem. It can mean a harder ban across every account tied to your identity, not just a slower path back for the one store.
The path that actually works
Fix what caused the suspension on your original store first. If it was misrepresentation, that means real photos, a working contact page, and shipping or returns policies that match your feed exactly.
Once the issues are genuinely resolved, request a review inside Merchant Center on the same account. If the appeal still fails after that, the real next step is a properly fresh Google Ads account with clean billing, not a second Merchant Center account under a fake identity.
Related questions
Keep going.
Keep reading
More from the ZenoX team.
On the call, we look at your account live. If we can grow it, we will show you how. If we cannot, we will tell you that too, and point you at someone who can.
We work with brands serious about scale. If that is you, let's talk.
