Does Opening a Second Merchant Center Account under a New Email Actually Work After a Suspension?

Google does not only look at the email on the account. It checks the domain you are linking, payment and billing details, the device and browser you sign up from, and other signals that connect back to your original store.

A brand new email does very little against that. If the underlying store, domain, or payment method is the same, Google can tie the new account back to the suspended one quickly, often during advertiser verification.

Opening a second account to dodge a suspension is not a grey area. Google calls this circumventing systems, and it is its own policy violation on top of whatever caused the first suspension.

Getting caught here is worse than the original problem. It can mean a harder ban across every account tied to your identity, not just a slower path back for the one store.

Fix what caused the suspension on your original store first. If it was misrepresentation, that means real photos, a working contact page, and shipping or returns policies that match your feed exactly.

Once the issues are genuinely resolved, request a review inside Merchant Center on the same account. If the appeal still fails after that, the real next step is a properly fresh Google Ads account with clean billing, not a second Merchant Center account under a fake identity.

This is why ZenoX works the original account back instead of starting over. A second account puts every other account tied to your name at risk, which is a bigger hole than the one you are trying to climb out of.