Builders build. Specialists scale. Know which job you are hiring for.
Trilogi Alternative for Google Ads Performance (2026)
Looking for a Trilogi alternative? The honest guide: they build stores - 25 years deep. When the job is Google Ads growth, a specialist fits better.
- 12,000+PMax campaigns audited
- 200+Live ecom clients
- €200M+Tracked sales
If you are searching for a Trilogi alternative, get one thing straight first - what Trilogi actually is. It changes the whole question.
Trilogi (also appearing as TLG Commerce) is a Spanish ecommerce agency founded in 1999 - "founded when no one believed in eCommerce", as their site puts it. Their own about page describes the company as "exclusively dedicated to the development and implementation of online stores." Store builds. Migrations. ERP integrations. A dedicated eCommerce-in-China service with WeChat mini-programs. That is a platform builder - a genuinely experienced one - with marketing services, including Google Ads, offered alongside.
So the honest question is not "who is better". It is: are you hiring for a build job, or a growth job? I run ZenoX Media, which exists only for the second one.
| ZenoX Media | Trilogi | |
|---|---|---|
| Core identity, their words | Google Ads agency for ecom brands | Development of online stores |
| Service lines | One | 15+, from builds to China entry |
| Ads results shown | Named clients on camera + Trustpilot | Headline stats, no client names |
| Ads pricing | Published: 10% down to 6% | Not published |
| AI on the account | Eight in-house systems | Not advertised on their ads page |
| Contract | Month to month, no lock-in | Via project contact form |
What is Trilogi genuinely good at?
Building, migrating, and launching online stores, including into China. Twenty-five years of continuous ecommerce work is not luck. Their platform engineering is real - builds, replatforms, uptime SLAs, ERP and CRM integrations. Their China capability is something almost no European agency can offer. And their Google Ads arm holds genuine Premier Partner status, which their site notes only 3% of agencies in Spain achieve.
If your store needs to be built, migrated, or launched into Asia, they are a serious technical partner.
Why is Google Ads performance a different craft from building a store?
Because Shopping runs on its own feedback loops - feeds, product-level bid decisions, hourly drift, seasonal pivots - and those reward obsession rather than a service line. Here is the quiet problem with ads-as-a-service-line: a platform company's incentives point at platforms. The build is the flagship. The retainer work orbits it. Google Shopping performance is its own discipline with its own feedback loops - feeds, product-level bid decisions, hourly drift, seasonal pivots. It rewards obsession, and obsession does not split fifteen ways.
And check the proof the same way you would check ours. Their ads page carries headline stats - an 800% average ROAS among them - shown without client names or date ranges as of 17 July 2026. Not false, just unverifiable. Our standard runs the other way: named clients on camera, a public Trustpilot profile at 4.8 from 38 reviews, and no context-free ROAS claims at all - because a ROAS number without margin context tells you nothing.
The engine on every account
At ZenoX, focus took the form of software. We built eight in-house AI systems that run on every account we manage, because willpower alone cannot watch 200+ stores.
Three examples. Feed Intelligence generates your Shopping feed straight from your Shopify catalog and validates it against Google's product data specification before anything reaches Google - fewer disapprovals, a stronger feed score, from day one. Performance Labelizer sorts every product you sell into five buckets - Champion, Potential, Sleeper, Waster, Zombie - so budget follows the products that earn it instead of peanut-buttering the budget across the catalog. That sorting matters because catalogues are lopsided: our Ecom Pareto study of 106,400 products found the top 1% of fashion products drive 45% of revenue. And Anomaly + Self-Heal scans every account every hour for spend spikes, sharp ROAS drops, zero-conversion days, and tracking breaks. The obvious repairs happen automatically. The rest ping a human before you ever notice.
A generalist agency cannot justify building any of this, because ads is one line on a long menu. When ads is the whole company, the tooling is the company.
What does switching to a Google Ads specialist cost?
Less than you think, and you can check every number before a single call. Pricing is published in full: 10% on the first 10,000 euros of monthly spend, sliding down to 6% above 150,000. The contract is month to month. No lock-in, no exit clause, no hostage math. The account and the data are yours - they were built in your name, and they stay in your name if you ever leave. Across 200+ brands that model has generated over EUR 200M in client revenue, and the receipts are named clients on camera, not anonymous screenshots.
And the two models can coexist. Some brands genuinely should keep a platform partner for the build and hire a performance specialist for the Shopping growth. We work alongside developers all the time. Clean division of labor.
Rate card
10% to 6%
Contract
Month to month
If a builder runs your ads today, the test is simple: put a specialist next to them for a month and let your own numbers decide. You risk no lock-in and you keep everything that is yours. The full breakdown is on the ZenoX vs Trilogi comparison.
Frequently Asked Questions
What is the best Trilogi alternative for Google Ads performance?
If the job is store development or China market entry, honestly talk to Trilogi - that capability is rare and 25 years deep. If the job is Google Ads growth for an existing store, hire a performance company. ZenoX Media runs Google Ads for 200+ ecom brands with eight in-house AI systems on every account, senior operators, pricing published in full (10% down to 6%), month to month with no lock-in, and named clients on camera.
How much does Trilogi cost?
No ads-specific pricing is published. Their public agency profile lists a minimum project budget of $10,000-$25,000 - an agency-wide figure reflecting their platform-project world. Specifics come via their contact form. ZenoX publishes its full Google Ads rate card at zenoxmedia.com/pricing - 10% on the first 10,000 euros of monthly spend down to 6% above 150,000, month to month, no lock-in.
Is Trilogi good at Google Ads?
They hold genuine Google Ads Premier Partner status - a credential their site notes only 3% of agencies in Spain achieve. But by their own description they are "exclusively dedicated to the development and implementation of online stores" - Google Ads is one of 15+ service lines. For dedicated performance, a specialist whose whole company is Google Ads is a different depth of focus.