Builders build. Specialists scale. Know which job you are hiring for.
Trilogi alternative for Google Ads performance (2026)
Looking for a Trilogi alternative? The honest guide: they build stores - 25 years deep. When the job is Google Ads growth, a specialist fits better.
- 12,000+PMax campaigns audited
- 200+Live ecom clients
- €200M+Tracked sales
If you are searching for a Trilogi alternative, the first thing to get right is what Trilogi actually is - because it changes the whole question.
Trilogi (also appearing as TLG Commerce) is a Spanish ecommerce agency founded in 1999 - "founded when no one believed in eCommerce", as their site puts it. Their own about page describes the company as "exclusively dedicated to the development and implementation of online stores." Store builds. Migrations. ERP integrations. A dedicated eCommerce-in-China service with WeChat mini-programs. That is a platform builder - a genuinely experienced one - with marketing services, including Google Ads, offered alongside.
So the honest question is not "who is better". It is: are you hiring for a build job, or a growth job? I run ZenoX Media, which exists only for the second one.
| ZenoX Media | Trilogi | |
|---|---|---|
| Core identity, their words | Google Ads agency for ecom brands | Development of online stores |
| Service lines | One | 15+, from builds to China entry |
| Ads results shown | Named clients on camera + Trustpilot | Headline stats, no client names |
| Ads pricing | Published: 10% down to 6% | Not published |
| AI on the account | In-house engine, hourly reads | No account-level AI advertised |
| First step | First month free | Project contact form |
Where Trilogi genuinely earns respect
Twenty-five years of continuous ecommerce work is not luck. Their platform engineering is real - builds, replatforms, uptime SLAs, ERP and CRM integrations. Their China capability is something almost no European agency can offer. And their Google Ads arm holds genuine Premier Partner status, which their site notes only 3% of agencies in Spain achieve.
If your store needs to be built, migrated, or launched into Asia, they are a serious technical partner. Full stop.
Why performance is a different craft
A platform company's incentives point at platforms - that is the quiet problem with ads-as-a-service-line. Google Shopping performance is a different discipline with different feedback loops: feeds, product-level bid decisions, hourly drift, seasonal pivots.
One detail from their own ads page illustrates the gap: it displays headline stats - like an 800% average ROAS - without client names, date ranges, or spend levels attached (as of 17 July 2026). Not false, just unverifiable. Our standard runs the other way: named clients on camera, a public Trustpilot profile, and no context-free ROAS claims at all - because a ROAS number without margin context tells you nothing.
What the specialist brings
At ZenoX, Google Ads for ecom is the entire company: 200+ brands across the US, Europe, and Dubai, 12 senior operators, and software we built for the job - an AI engine reading every account hourly, a nightly ranker on every product, our own feed and Shopping infrastructure. Pricing is published in full: 10% down to 6% of spend, month to month, no lock-in.
And the two models can coexist: some brands genuinely should keep a platform partner for the build and hire a performance specialist for the growth. We work alongside developers all the time. Clean division of labor.
Test the difference free
Month 1
Free management
Month 2
Half price
If a builder runs your ads today, the test costs nothing: month one of specialist management is free, and your own numbers decide. The full breakdown is on the ZenoX vs Trilogi comparison.