Case study · Fashion · 8-fig Dropship
€10-15K/day across multiple stores in Q4
Multi-store operator dialled in to €10-15K/day for Q4. Black Friday landed where it was supposed to.
Monthly revenue
From €220K
ROAS
From 3.7x
Monthly spend
From €60K
Engagement
From Day 0
The story
How fashion · 8-fig dropship actually scaled.
- 01
Multiple stores, one playbook
Luka and his team run several brands in adjacent niches. The trap is treating each one like a fresh experiment. The win was running the same playbook across all of them with niche-tuned thresholds.
- 02
Q4 is built in Q3
September: feed validation, asset rotation, BFCM-specific PMax. By the time November arrived the campaigns were learned, the bidding was tuned, and the team only had to manage budget velocity.
- 03
Black Friday, not Black Surprise
€10-15K/day is not a peak. It is the run rate. Spikes happen on top of that. The point is the floor was set high enough that the spikes did not have to save the quarter.
“Multiple stores at €10-15K/day. Black Friday landed where it was supposed to. Not just media buying. Every KPI dialled in.”
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