Case study · Fashion · Dropship
From Scratch to Six Figures in 60 Days
Cold launch to $100K/month on Google Ads inside 60 days. Zero history, zero pixel, zero excuses.
Monthly revenue
From Pre-launch
ROAS
From -
Monthly spend
From -
Engagement
From Day 0
What we changed
The Spec Sheet, Not the Sales Pitch
Every lever pulled on this fashion · dropship account, in the order the story tells it. No move listed here that the story does not show.
- 01
Server-side tracking live on day one
- 02
Merchant Center connected and feed cleaned before the ads were approved
- 03
Performance Max asset groups split by margin tier
- 04
Search backstop with brand exclusions
- 05
Negative keywords stripped the worst clusters before Smart Bidding chased them
The story
How fashion · dropship actually scaled.
- 01
October: nothing
A brand-new store. No sales history. No pixel. No Google presence at all. Most agencies will not touch a cold account because there is no data to lean on. We took it because a clean account is the easiest kind to build right.
- 02
Day one: the rails went in
Server-side tracking, GMC connection, feed cleaned, Performance Max scaffolding live. We did not wait for ad approvals to start the rebuild. By the time the ads cleared, the foundation was already done.
- 03
Week two: the first €30K
Asset groups split by margin tier. A Search backstop with brand exclusions. Negative keywords stripping the worst clusters before Smart Bidding could chase them. The first real money came in, and it came in clean.
- 04
The turn
Around week four, the data hit critical mass. Smart Bidding stopped guessing and started compounding. Spend went up, ROAS held, and the curve bent the way it is supposed to.
- 05
Day 60: six figures
$100K/month at 3.6x ROAS. Profitable on Google before they had even finished onboarding their second TikTok creator. We did not just scale it. We built it from zero. Sixty days earlier, none of this existed.
The curve, knowing what happened
Started with nothing in October. By December, $100K/month from Google. They didn't just scale it. They built it from zero.
More like this
Other dropshipping stories.
- Fashion · 8-fig DropshipEU
€10-15K/day across multiple stores in Q4
Multi-store operator dialled in to €10-15K/day for Q4. Black Friday landed where it was supposed to.
Revenue
€420.0K/mo
ROAS
3.0x
Days
120
- Fashion · 6-fig DropshipEU
More consistent than Facebook
GMC rebuilt, Performance Max scaled, results steadier than Meta. Faster replies than expected.
Revenue
€88.0K/mo
ROAS
4.0x
Days
180
Drop the URL on WhatsApp. We pull your account up live on a thirty-minute call and show you which leaks would get fixed first.
If we cannot scale you, we say so on the call. No retainer trap. No pressure.