Should Beginners Start with Google Ads or Facebook Ads?
Published
Written by Christopher Krassnig, Founder & CEO of ZenoX Media. Answers every question here from the accounts ZenoX runs, not from theory.
The short answer
Most beginners selling products should start with Google Ads if people already search for what they sell. If nobody searches for it yet, start with Facebook Ads, because those ads reach people who were not looking. We run Google Ads at ZenoX, so weigh that bias. Type your product into Google and look at the results.
Run the Search Test First
Type what you sell into Google, the way a buyer would. See shops and product ads? People search for it, and other sellers pay to be there. That is a Google product.
See nothing useful? Then you would have to teach people that the product exists. A search ad cannot do that, because nobody is searching. Start on Facebook, where the ad finds the person. Black running shoes are a Google product. A new gadget with no name yet is a Facebook product, at least at the start.
Why Google Is the Easier Place to Learn
This part is our view, and we sit on the Google side. On Google, the person asks and your ad answers. On Facebook, your ad has to stop someone mid-scroll, so the creative carries most of the load. A beginner often has no creative that can do that yet.
Google also has one clear rule to learn first: the auction. It runs again for every search. Ads that match the search stay in, ads below the quality floor drop out, and the rest get ordered by Ad Rank. Google's help pages explain it, checked 5 November 2026.
How Much to Start With
Christopher Krassnig, who runs ZenoX, has a rule for a new feed-only Performance Max campaign, in euros. About €10 a day? "That's too small." He says "50 is the minimum", so about €50 a day. That is €50 x 30.4 = €1,520 a month. This is his view, not a Google rule.
Got less than that? Learn first and save up until you can run that test.
Where to Learn the Google Side
Our guides teach anyone. If you sell products online, the Google Ads eCom Lab on Skool goes deeper. Standard is $9 a month. On 5 November 2026 it had 1,700+ members, plus 18 courses and 196 lessons across all tiers, with 13 of those courses on Standard.
Selling calls or bookings? The Lab is not built for you.
Related questions
Keep Going
- When Should a New Store Start Google Ads?
- Is $1, $10 or $20 a Day Enough for Google Ads?
- What Is the Best Way to Learn Google Ads for an Ecommerce Store?
- Why Did My Cost per Click Suddenly Spike on an Account That Was Already Running Fine?
- What Does It Mean When Google Ads Says My Campaign Is Limited by Budget?
Keep reading
More from the ZenoX team.
On the call, we look at your account live. If we can grow it, we will show you how. If we cannot, we will tell you that too, and point you at someone who can.
We work with brands serious about scale. If that is you, let's talk.
