Is Hiring a Google Ads Agency Actually Worth It, or Should a Small Store Run It Themselves?

A management fee is usually a percentage of what you spend, and it drops as you spend more. Our own tiers start at 10 percent on the first 10,000 euros of monthly spend, then step down to 9, 8, 7, and 6 percent as you cross each higher bracket.

So a small account pays close to the top rate, and a bigger account pays a lot less in percentage terms even though the cash amount is larger. That is why spend level matters more than revenue level when you decide whether to hire out.

We take stores that spend at least €10K a month on ads. Below that, start in our free Google Ads eCom Lab. Our fee would eat into a smaller budget. Learn the playbook and run the account yourself until you meet the minimum.

A good agency does not earn its fee by clicking buttons you could click yourself. It earns it by watching hundreds of accounts and spotting patterns faster. It catches tracking and feed problems before they cost you real money, and it scales budget in a way that protects profit instead of chasing a vanity ROAS number.

If an agency cannot point to a clear reason it is worth more than the fee, walk away. No lock in and month to month billing is the right standard. If it is working, you will not want to leave anyway.