Best Skool communities for ecommerce, according to Reddit
Which Skool communities are worth it for ecommerce, per Reddit - what each free group is good at, namesake Google Ads ones compared, and where eCom Lab sits.
- 12,000+PMax campaigns audited
- 200+Live ecom clients
- €200M+Tracked sales
r/SKOOL is smaller than you'd think, and blunter
Most people expect a Skool-branded subreddit to read like an ad for the platform. r/SKOOL doesn't. "What is best use for Skool" is a broad question, but the replies land on the same idea every time: Skool the platform works best for communities that combine a course with live discussion, not a course alone with a comment section bolted on.
A second r/SKOOL thread comes from a creator already running a business on Kajabi, weighing whether to move to Skool. That's a useful signal on its own. People aren't asking "is Skool good." They're asking "is Skool good enough to migrate my existing audience to it," a much higher bar than trying a free trial.
Over in r/dropshipping, a post titled "(no courses here...) looking for someone to join my team & learn directly from a 7 figure operator" makes the skepticism explicit right in the title. The poster wants direct access to someone who has actually done the work, not another paid course wrapped around a community. That distrust of course-first communities is the clearest theme across all three threads.
We could not independently confirm a current member count for r/SKOOL, so we are not stating one here.
Namesake confusion: three "Google Ads" Skool groups, not one
This is worth being precise about, because the names overlap and it causes real confusion. Google Ads eCom Lab (skool.com/google-ads-ecom) is our free community, run by ZenoX. A completely separate group, Google Ads Dropshipping (Free), is run by Theo Clarke and sits at around 7,100 members. A third, Google Ads Skool, is run by Rob Andolina. Three different people, three different groups, similar names. If someone recommends "the Google Ads Skool community" to you, ask which one they mean.
What r/SKOOL and r/dropshipping are both filtering for
Strip away the platform and what these threads are describing is a filter: does this room teach you something, or does it exist to sell you something else? Google Ads eCom Lab was built to pass that filter on purpose: free forever, 900+ D2C and dropshipping operators as of July 2026, content pulled from patterns across 200+ live ZenoX client accounts and €200M+ in tracked revenue, no paid tier hiding behind it.
The question isn't whether Skool is good. It's whether this specific room is run by someone doing the work, or someone selling a way around doing it.
The three groups side by side
| Skool group | Run by | Size | Free? |
|---|---|---|---|
| Google Ads eCom Lab | ZenoX / Christopher Krassnig | 900+ operators | Yes, forever |
| Google Ads Dropshipping (Free) | Theo Clarke | ~7,100 members | Yes |
| Google Ads Skool | Rob Andolina | Not stated here | Varies |
What to actually check before joining
Look for daily posts, not a ghost town with a course dumped in it. Look for the person running it actually operating accounts, not teaching from old screenshots. Check whether the free tier is genuinely free or a lead magnet for something paid. eCom Lab passes on all three, which is exactly why it's free with no catch attached.