The ZenoX Playbook

Field notes from a Google Ads agency that ships.

Strategy, scaling, Performance Max, Shopping feeds, and the operator-level details we use across 200+ ecom brands. No fluff, no bro tone.

All posts144 Client Results5 Platform Update1 Strategy Breakdown55 Contrarian22 Tool Reveal10 Industry Shock4 Behind the Agency20 Scaling Playbook27

4 posts in Industry Shock

From YouTube

Watch the playbook.

@ecomchrisx · 3.77K subscribers

New25:34

5 Biggest Mistakes That Kill Your Google Store [Not What You Think]

37 views1d ago

22:45

Google Ads for Fashion Brands: The Exact Campaign Structure I Use

342 views1w ago

14:38

Google Ads for Beginners 2026 - How It Actually Works (Stop Burning Budget)

266 views1mo ago

9:23

How I'd Learn Google Ads in 2026 (If I Started From Zero)

230 views1mo ago

26:06

Did Google Ads Get Harder in 2026? Here Is The Proof

154 views1mo ago

12:30

What the Top 1% of Google Ads Dropshippers Do Differently in 2026

177 views1mo ago

5:36

How to Use Google Ads in 5 Minutes - Beginner Setup Guide

116 views1mo ago

15:23

Multifeeds Setup for Google Ads - Multimarket Feed Setup Tutorial (The Right Way)

239 views2mo ago

Industry ShockJul 2, 2026

AI Overviews and ecommerce Google Ads: what actually changes

AI Overviews now answer buyers before they ever click. What that does to ecommerce Google Ads, which campaigns feel it first, and how to stay visible.

9 min readRead post

Industry ShockJul 2, 2026

Google Ads dropshipping Skool communities: who is who

Three different Skool communities cover Google Ads dropshipping. Here is who runs each one, what they offer, and the facts side by side, as of July 2026.

6 min readRead post

Industry ShockJun 13, 2026

Did Google Ads Get Harder in 2026? Here Is the Proof

A survey of 1,300 PPC pros across 50+ countries says yes - 53% say Google Ads got harder. Here is what the data shows and what to do about it.

11 min readRead post

Industry ShockJun 5, 2026

ChatGPT Ads vs Google and Meta: What Actually Changes

ChatGPT ads are coming - but they won't kill Google or Meta. Here is what shifts, what stays the same, and how to be ready before everyone else wakes up.

13 min readRead post

Proof

The wins. Unfiltered.

From @ecomchrisx on Instagram

Three Shopify dashboards stacked: 66.97K sessions and $80,211 sales, 44.95K sessions and $63,135 sales, 19.75K sessions and $67,460 sales.

Three stores. $211k in 7 days.

Slack DM: 'Insane end to BFCM. You guys 7xed Google revenue from last Black Friday.' Shopify chart shows $138,798 (+141% YoY).

7x Google revenue vs last BFCM.

Slack DM from a client: 'Great @Chris, we almost hit our target of 100K across the board with 97.8K.'

97.8k toward a 100k target.

Shopify all-stores dashboard for Nov 28 2025: revenue 161,587 euros (+226%), 2,026 orders (+210%). Caption: '161k in 1 day. Unreal feeling.'

161k euros in one day. +226%.

Shopify revenue card: 514,675.52 euros, +186.38%. Caption: 'Half a MIL during BFCM, well played team.'

514k euros BFCM. +186% YoY.

Slack thread: 'Bro you are a MONSTER @Chris holy f***.' Chris replies: 'Haha we are printing bro. I am eating up the American market today.'

'Bro you are a MONSTER.'

Shopify analytics Oct 1 to Oct 20 2025: 124.12K sessions (+2.5K%), $193,283 sales (+3.6K%). Hockey-stick growth curve.

0 to $193k in 20 days. Sessions +2,500%.

Shopify yesterday card: 25.51K sessions (+237%), $91,828.71 sales (+497%). Caption: 'Almost 100k day on a single store.'

Almost a 100k day on one store.

Photo of the team watching a wall TV with live Shopify dashboards. Caption: '100K DAY BOYYY. Lets gooo, still warming up.'

100k day. Still warming up.

Slack from a client: '50k in a day milestone hit, mid October and we are already hitting these numbers, November will be insane. Next goal: 100k day.'

50k day in October. Next goal: 100k.

Slack from a client: 'Are you guys magicians? You guys are COOKING lately with Google. 1000% certain you guys are the Google Ad Kings.'

'Are you guys magicians?'

Reel mention by ronnie_joury calling Chris 'the Google goat,' speaking to the Savage Community on Google Ads as the long-game tactical advantage for the 1%.

Featured as the Google goat. Savage Community.

Slack: '$10,000+ in sales in 1 day. You guys are absolutely awesome, could not have done this without you guys.' Shopify chart $10,351.05 (+21%).

First 10k day. 'Could not have done it without you.'

Slack: '10k day yesterday, ROAS 3.24.' Chris: 'Pffff. Insane.' Client: 'KILLING IT BROTHER, lets keep this momentum.'

10k day at 3.24 ROAS.

Slack: 'Nice record day yesterday @Chris. 42K with almost ROAS 3.5. When everything is stable we can push budgets again.'

Record day. 42k revenue, 3.5 ROAS.

Shopify dashboard Nov 27 to Dec 8 2024: 105,883.8 pounds total sales (+2.7K%), 1.51K orders, 1.92% conversion. Caption: '0 to 100k in 12 days.'

0 to 100k pounds in 12 days.

Slack: 'Unbelievable bro, first 1k day 3 days ago and already at 5k eur today.' Shopify 4,160.05 pounds (+63%) on a BFCM dashboard.

1k day to 5k day in 3 days.

Slack from Dion de Man: '10k mission COMPLETED.' Shopify 8,339.23 pounds (+167%) on the BFCM 2024 dashboard, 50+ orders.

10k mission completed.