Merchant Center Conversational Attributes Worksheet
Find the product facts a buyer still needs. Check ten products before changing the whole feed.
Merchant Center conversational attributes add useful product context for shopping questions. Use this worksheet to review ten products, record proof and flag missing facts. Check each field against Google's specification before submitting it. The download is a working review sheet, so keep it separate from your upload file.
Written by Christopher Krassnig, Founder & CEO of ZenoX Media.Built from Google's published attribute specifications. Checked 12 November 2026.
Which Fields Can You Review?
Google lists six optional conversational attributes. Use a supplemental source, your primary source or the Merchant API. Its guide recommends the supplemental route. Keep the product IDs consistent with the existing feed.
question_and_answer: a real question paired with a factual answer. Keep prices, dates and keyword lists out.
document_link: a PDF containing product documentation, such as a manual or assembly guide.
related_product: a relationship type, identifier type and identifier for a related item.
item_group_title: a title for a product family, used with its item group ID.
variant_option: a property name and value that identify a variant.
popularity_rank: a supported popularity value. Check the definition before filling it in; do not make up a score.
The linked specifications below define the upload format. The worksheet splits questions and answers for review. It does not assemble a feed-ready grouped attribute.
How Should You Work Through Ten Products?
Choose ten real product IDs and open their product pages beside this sheet.
Write a buyer question that the current product data leaves unanswered.
Check the answer against a reliable product source. Record the URL and the supporting detail.
Review related items and variants. Leave fields blank when they do not apply.
Add a reviewer and check date. Mark the row reviewed only after the facts match.
Download the review sheet. Format approved values for your data source, then inspect the submitted products in Merchant Center.
What Does a Worked Row Look Like?
Illustrative draft: product BAG-01 prompts the question, "Will my laptop fit?" The reviewer finds sleeve dimensions in the maker's spec. They record those dimensions and the proof URL. If the manual already supplies the answer, Google's guidance says not to duplicate it in Q&A when you submit that document.
If nobody can find the dimensions, leave the answer blank. Put "Ask the maker for sleeve dimensions" in next action. Do not tick reviewed until the claim has proof.
What Is Missing from Your Ten Products?
This sheet stays in this tab. It is not saved after a reload. Download your work before leaving.
Leave unknown or irrelevant fields blank. A reviewed row means your team checked it, not that Google approved it.
0 of 10 products reviewed
When Does This Worksheet Not Apply?
This does not fix an account suspension, replace required product fields or prove ad eligibility. If you need to resolve a disapproval, start with the disapproval checklist. Leave any optional field you cannot support blank.
No. Google describes them as optional additions to your existing product data.
Can I Upload This CSV Straight to Merchant Center?
No. This is a review worksheet with notes and separate question and answer columns. Format approved values using Google's specifications for your chosen data source.
Should I Repeat Existing Product Copy?
Google says you do not need to repeat facts already supplied in descriptions, highlights or product details. Use the review to find missing useful facts.
Does a Completed Sheet Guarantee AI Mode Placement?
No. The sheet records your product review. It is not an eligibility check, an approval or a placement promise.
Where Are My Answers Saved?
They stay in the current browser tab and disappear on reload. Download the review CSV before leaving. The tool does not send your entries to a server.
