Should I Remove Every Compare-at Price?

No. Keep accurate sale pricing. Remove or correct a comparison when it is wrong or misleading.

Does a Missing Sale Badge Mean Suspension?

No. Sale annotations have their own requirements and are not guaranteed. Read the issue in Merchant Center.

Can a Theme Affect the Display?

Yes. Shopify says the theme controls where sale prices appear. Test the live product page after editing the admin fields.

What if Only One Variant Looks Wrong?

Check its own price and compare-at price. Shopify notes that inconsistent variant pricing can also affect the collection-page sale display.

Will Automatic Updates Fix the Store for Me?

No. Keep the product source and live offer accurate. Use the linked automatic-updates answer to check what Google can change.

Free Tool

Shopify Compare-At Price Suspension: Check If It's the Cause

A crossed-out price can look right while the feed sends something else.

Google does not name a compare-at price as a suspension cause, so check if it is really yours. Read the exact notice first. Then compare the original and sale prices in Shopify, Merchant Center, the product page and checkout. Fix a misleading old price as well as any mismatch. A missing sale badge alone is not a policy violation.

Written by Christopher Krassnig, Founder & CEO of ZenoX Media. Checked 12 November 2026 against Google Merchant Center Help. The sources are linked below.

Where Does the Sale Price Stop Matching?

A crossed-out price can look right while the feed sends something else. Audit one affected variant in one market first, then repeat the check across the affected items.

What Have You Checked?1. Save the notice and offerRecord the issue text, item ID, variant and target market. Do not diagnose a suspension just because the sale badge is missing.2. Verify the two Shopify fieldsFor a real sale, Compare-at price holds the original price and Price holds the reduced price. Compare-at must be higher. Check the selected variant.3. Check the sync routeIf you use the Google & YouTube app, check Automatic Product Sync. For another feed app, inspect its mapping rather than assuming it uses the same fields.4. Inspect the submitted offerDuring the sale, check the original amount in price and the reduced amount in sale_price. Confirm currency and any sale dates for that offer.5. Check the page and checkoutOpen the exact submitted URL in the target market. Check both displayed prices, the selected variant and the amount charged. Inspect the page markup if Google reads a different value.6. Remove a misleading comparisonKeep records that support the claimed original price. If the comparison is false, correct the claim across the store and feed; changing a number in Merchant Center alone is not enough.7. Recheck before reviewConfirm the corrected values have arrived. If the notice is account-level misrepresentation, finish the wider audit before requesting review.

Ticks are for this page only. Keep your own fix notes. Nothing here sends data to Merchant Center.

What Does a Completed Check Look Like?

Worked example: a real sale reduces an item from EUR 80 to EUR 60. Shopify Compare-at price is 80 and Price is 60. Check price = 80.00 EUR and sale_price = 60.00 EUR in the offer. The landing page shows both amounts and checkout charges EUR 60 for the item. If checkout charges EUR 80, stop and fix the mismatch.

When Does This Checklist Not Apply?

This checklist does not cover a code-only promotion. A discount that needs a code is a different setup from an item sale price. It also cannot diagnose a whole-account suspension from one price field.

Want help checking your reasoning? Bring a redacted fix list to the Google Ads Ecom Lab on Skool.

Which Sources Back These Checks?

What Else Should You Know?

Should I Remove Every Compare-at Price?: No. Keep accurate sale pricing. Remove or correct a comparison when it is wrong or misleading.
Does a Missing Sale Badge Mean Suspension?: No. Sale annotations have their own requirements and are not guaranteed. Read the issue in Merchant Center.
Can a Theme Affect the Display?: Yes. Shopify says the theme controls where sale prices appear. Test the live product page after editing the admin fields.
What if Only One Variant Looks Wrong?: Check its own price and compare-at price. Shopify notes that inconsistent variant pricing can also affect the collection-page sale display.
Will Automatic Updates Fix the Store for Me?: No. Keep the product source and live offer accurate. Use the linked automatic-updates answer to check what Google can change.

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