What Is AI Max?
Also written as AI Max for Search, AI Max for Search campaigns, Google AI Max.
Definition
AI Max is a set of targeting and creative features you can switch on inside a Google Ads Search campaign. It uses AI to reach searches beyond your keywords, write ad text for you, and pick the landing page. A store's ad could then show on new searches and land on a page you did not choose.
Written by Christopher Krassnig, Founder & CEO of ZenoX Media. Written by the ZenoX team from the accounts we run. Definitions are general; the numbers in examples are maths, not client results.
AI Max, Explained
AI Max is not a new campaign type. It sits on top of a Search campaign. Turning it on switches on three features at once.
Search term matching takes you past your keywords, using broad match and technology that reads your assets and landing pages. Text customization writes tailored ad copy from your ads, your landing page and your assets, using generative AI. It used to be called automatically created assets. Final URL expansion sends a click to whichever page on your site Google thinks fits best, and it needs text customization to stay on.
You can switch parts off. Search term matching turns off at ad group level. Text customization and final URL expansion turn off in campaign settings.
The trade is control for reach. For a store, read two things before you say yes. Text written for you can say things you never approved, so check claims and prices. Clicks can also land on a page you would never pick, like a blog post or an old collection. If you test it, read the search terms and landing page reports closely and compare with a normal Search campaign.
How We Use It at ZenoX
We turn AI Max off on our Search builds. Brand Search needs tight control over words and pages, and generic Search is built from search terms that already sold. We want to pick the keyword, the ad and the page ourselves.
Questions People Ask About AI Max
Is AI Max a Campaign Type?
No. AI Max is a set of features you turn on for a Search campaign. It adds search term matching, text customization and final URL expansion. Your campaign stays a Search campaign, with more of the targeting, ad text and page choice handed to Google.
Can I Turn Off Parts of AI Max?
Yes. Search term matching can be switched off in ad group settings. Text customization and final URL expansion can be switched off one at a time in campaign settings. Final URL expansion needs text customization to stay on, so the two are linked.
Related terms
- Search CampaignA Search campaign is a Google Ads campaign that shows text ads on search results when someone types a search that matches your keywords.
- Broad MatchBroad match is the Google Ads keyword setting that lets your ad show on searches related to your keyword, even without the same words.
- Responsive Search AdA responsive search ad is the text ad format for Google Search.
- Brand Search CampaignA brand search campaign is a Search campaign that only bids on your shop's own name and close spellings.
Go deeper
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