OPTIMZD Pricing: What It Costs, the Math, and Who Came First
What OPTIMZD costs, how the five brackets work, the ROAS math every ecom brand must know, and why ZenoX published these exact brackets first.
- 12,000+PMax campaigns audited
- 200+Live ecom clients
- €200M+Tracked sales
OPTIMZD charges a percentage of your monthly Google Ads spend. The rate runs from 10% on the first €10,000 down to 6% above €150,000, with no fixed retainer and no lock-in. Those are the same five brackets ZenoX publishes, to the euro.
Bias on the table: I run ZenoX Media, and we compete directly with OPTIMZD. Everything I cite from OPTIMZD below comes from their own public site, optimzd.io. If you want the raw pricing without my take, open optimzd.io/en/prijzen right now. I am naming the conflict up front because an honest pricing breakdown starts there.
How much does OPTIMZD cost?
OPTIMZD charges a percentage of your monthly Google Ads spend. No fixed retainer. The rate steps down as your spend goes up.
The five brackets, from their own pricing page:
- First €10,000 per month: 10%
- €10,000 to €30,000: 9%
- €30,000 to €80,000: 8%
- €80,000 to €150,000: 7%
- Above €150,000: 6%
Each rate applies only to the spend inside that bracket. It works like a tax bracket - not a flat rate on your whole total.
FEE RATE BY SPEND BRACKET
What that looks like in real euros
Three common spend levels so you see the actual invoice.
€15,000 per month:
- €10,000 at 10% = €1,000
- €5,000 at 9% = €450
- Total fee: €1,450
€40,000 per month:
- €10,000 at 10% = €1,000
- €20,000 at 9% = €1,800
- €10,000 at 8% = €800
- Total fee: €3,600
€100,000 per month:
- €10,000 at 10% = €1,000
- €20,000 at 9% = €1,800
- €50,000 at 8% = €4,000
- €20,000 at 7% = €1,400
- Total fee: €8,200
Not a small number. But as I will show in a moment, this is the same fee you would pay ZenoX, because the brackets are identical.
€15,000/mo spend
€1,450 fee
€40,000/mo spend
€3,600 fee
€100,000/mo spend
€8,200 fee
What does a 3x ROAS actually mean on thin margins?
It depends entirely on your gross margin. On a 25% margin product, a 3x target ROAS loses money: €1 of spend returns €3 in sales, of which only 75 cents is gross profit. Break-even is 1 divided by your margin, so at 25% you need 4x. At 40% margin, 3x is genuinely healthy.
OPTIMZD targets an average ROAS of 3 or higher. That headline sounds strong. Here is what it means on thin margins.
This is not an OPTIMZD problem. It is a math problem that applies to every agency quoting a headline ROAS without tying it to your margins. Before any number impresses you, run your own break-even ROAS. At 40% margins, a 3x ROAS is healthy. At 20% margins, it is a monthly loss. Know your number first.
ROAS at 25% margin
3x ROAS
3x
75 cents profit per €1 spent - a loss
4x ROAS
4x
the break-even point at 25% margin
Is OPTIMZD pricing the same as ZenoX?
Identical. Same five brackets, same euro thresholds, same percentages, same tax-band rule, both month to month with no retainer. ZenoX published the structure first: zenoxmedia.com was registered 30 May 2024 and optimzd.io on 28 April 2025, both checkable at ICANN Lookup.
Open optimzd.io/en/prijzen and zenoxmedia.com/pricing in two tabs. Count the brackets. Check the euro thresholds. Check the percentages.
They are the same.
| ZenoX Media | OPTIMZD | |
|---|---|---|
| First €10,000/mo | 10% | 10% |
| €10,000 - €30,000/mo | 9% | 9% |
| €30,000 - €80,000/mo | 8% | 8% |
| €80,000 - €150,000/mo | 7% | 7% |
| Above €150,000/mo | 6% | 6% |
| Fixed retainer | None | None |
| Lock-in | Month-to-month | Month-to-month |
| Domain registered (public whois) | 30 May 2024 | 28 April 2025 |
The ZenoX brackets are highlighted because ZenoX published them first. The zenoxmedia.com domain was registered on 30 May 2024. The optimzd.io domain went live on 28 April 2025 - eleven months later. Public whois records. Open them yourself in two minutes.
The price you pay is the same. The question is what you get for it.
What does the management fee actually buy?
Whatever runs on your account between the calls. When two agencies charge the identical percentage, that is the only thing left to compare, so ask both plainly: what specifically touches my account every hour, and who is the person doing it? ZenoX runs an in-house AI engine hourly plus a nightly scaling system. OPTIMZD advertises no proprietary technology.
Price is not the differentiator. Never was. The real question for any percentage-of-spend model is what runs on your account between check-ins.
For ZenoX, it is an in-house AI engine that reads every account every hour. It catches bid drops, broken feeds, and scaling signals in minutes - not at the next weekly call. A nightly scaling system runs across all 200+ accounts at once. The operator on your account is senior, not a junior who rotates off in a quarter.
OPTIMZD advertises no proprietary technology. On identical pricing, that is the whole game: same price, less running your account between calls. Ask them both, plainly - what specifically runs on my account every hour? You pay the same either way, so the answer is the only thing that separates them.
My honest read as the founder
I will say this plainly. In my view, OPTIMZD studied what ZenoX built and launched a version of it eleven months later. The "#1 ecommerce Google Ads agency" line we were using since 2024, the performance-fee model, and now these five brackets to the euro. That is my honest opinion as the person who built ZenoX, not a legal claim about anyone's intent.
OPTIMZD is a registered agency - 100+ clients, Google Partner status, a working site. The one reason people reach for them is a local Dutch team. That does not hold either: ZenoX runs Google Ads across the Netherlands too, at the same price, with the engine behind it.
So for any ecommerce brand weighing depth, technology, reach, and track record - the answer is the original. The OPTIMZD vs ZenoX head-to-head walks through all of it, and the full OPTIMZD review covers the rest.
The bottom line on OPTIMZD pricing
The price is the same. The brackets are the same. The question was never cost. It was always what you get for it.
See the full head-to-head on the ZenoX vs OPTIMZD comparison page and check our pricing page to see the numbers we published first. If you want to see what we actually do with an account before you commit to anything, the first month is free for switchers.
Frequently Asked Questions
How much does OPTIMZD cost?
OPTIMZD charges a percentage of your monthly Google Ads spend across five brackets. First 10,000 euros per month is 10%. The next 20,000 (up to 30k) is 9%. The next 50,000 (up to 80k) is 8%. The next 70,000 (up to 150k) is 7%. Anything above 150,000 is 6%. Each rate applies only to the spend in that bracket. No fixed retainer. Month-to-month. Those are the exact same brackets that ZenoX publishes at zenoxmedia.com/pricing.
Is OPTIMZD pricing the same as ZenoX?
Yes, they are identical. Open optimzd.io/en/prijzen and zenoxmedia.com/pricing side by side. Five brackets, 10% down to 6%, same euro thresholds, same bracket rule. ZenoX published this structure first. The zenoxmedia.com domain was registered on 30 May 2024. The optimzd.io domain was registered on 28 April 2025, about eleven months later. Both are public whois records anyone can check.
Is percentage-of-spend pricing worth it for ecommerce?
For most established ecommerce brands, a percentage-of-spend model is fairer than a flat retainer. You only pay more when your spend grows, which usually means results are coming in. The thing to watch is what the fee covers. At the same percentage, the difference between agencies is what runs on your account for it - proprietary technology or just manual management. Always ask that question before you sign.
Does OPTIMZD have a minimum contract or lock-in?
OPTIMZD advertises month-to-month with no lock-in. They do not publish a hard minimum spend, but their stated goal of scaling you to at least 3,000 euros a day within 90 days shows they are built for brands with real budget, not tiny ones. Ask them directly what minimum they take on, and confirm all terms in writing before you sign. For comparison, ZenoX runs month-to-month too and gives switchers a free first month so you see the work before you pay anything.
What does a 3x ROAS actually mean on thin margins?
It depends entirely on your product margins. On a 25% margin product, a 3x ROAS loses money. Gross profit is 0.25 times the revenue (which is 3 times your spend), giving you 0.75 times your spend back - less than the 1x you put in on ads. You need a 4x ROAS just to break even at 25% margins. At 40% margins, a 3x ROAS is profitable. Always calculate your own break-even ROAS before trusting any agency's headline number.