OPTIMZD vs ZenoX: the real head-to-head for ecom brands (2026)

If you are down to these two, here is the short answer first. OPTIMZD is the right call for a Dutch brand that specifically wants a local, Netherlands-first agency. For almost everyone else - especially brands outside the Netherlands - ZenoX is the deeper choice. Everything below is the evidence behind that.

I am Chris Krassnig. I founded ZenoX Media, and ZenoX competes directly with OPTIMZD. That bias is on the table before you read another word. Every OPTIMZD number below comes from their own public site. Every ZenoX number is ours. The domain dates are public whois records anyone can pull in two minutes.

Who came first

ZenoX registered zenoxmedia.com on 30 May 2024. OPTIMZD registered optimzd.io on 28 April 2025 - about eleven months later.

Both agencies call themselves the "#1 ecommerce Google Ads agency." ZenoX was using that line since 2024. The optimzd.io domain did not exist until April 2025.

Both agencies charge the same pricing model. Both focus only on ecommerce. ZenoX did it first. In my honest opinion as the founder, OPTIMZD arrived a year later and ran with a very similar playbook. That read is my opinion. The dates and the matching pricing underneath it are public facts you can check yourself.

Track record and markets

ZenoX has scaled 200+ ecom brands and managed more than €200M in revenue for those brands. We work across the US, Europe, the Netherlands, Dubai, and beyond.

OPTIMZD, by their own site, works with 100+ clients. Their address is in Heerlen, in the Netherlands. Their pitch is Dutch-first.

The market difference is the honest core of this comparison. If you are a Dutch brand who specifically wants a local agency - someone you can call in Dutch, who knows the Dutch market inside out - OPTIMZD has a real case to make. I will not argue with that.

If your brand sells into the US, UK, or across Europe, or if you want an agency that has run accounts in multiple time zones at once, the comparison does not stay close.

Pricing: they are exactly the same

This is the part that surprises most people. Both agencies charge a percentage of monthly Google Ads spend. Five brackets:

• First €10,000: 10%
• €10,000 - €30,000: 9%
• €30,000 - €80,000: 8%
• €80,000 - €150,000: 7%
• Above €150,000: 6%

Open zenoxmedia.com/pricing and optimzd.io/en/prijzen side by side. Same numbers. Same euro steps. Same rule: no fixed retainer, month-to-month.

ZenoX published that model first. OPTIMZD's pricing page shows the same brackets to the cent. If you want the full breakdown with worked examples, see the OPTIMZD pricing deep-dive.

So price is not the question. You pay the same either way. The real question is what runs on your account for that fee.

What actually runs on your account

This is where the two agencies are not the same.

ZenoX runs an in-house AI engine on every account, every hour. It reads bid signals, feed health, scaling opportunities, and spend patterns across all 200+ accounts simultaneously. Problems surface in minutes - not at the next weekly review. This was built specifically for ecom Google Ads and has been running live on real accounts since 2024. It is not a third-party tool bought off a shelf.

OPTIMZD does not advertise any AI engine or proprietary technology on their site.

At identical pricing, what runs on your account every hour is the whole question.

The ROAS promise - check the maths

OPTIMZD points to an average ROAS of 3 or higher. Their stated goal is scaling you to at least €3,000 a day at a minimum 3x ROAS within 90 days.

Three times your spend returned sounds solid. But it tells you nothing about profit on its own.

Before you agree to any ROAS target, run the number against your real cost of goods and ask the agency to show you the profit calculation. A good agency will want to.

A short story worth knowing

A while back, a "top ecom stores to study" list started making the rounds. I opened it, and I recognised almost every name on it - because they were ZenoX clients. Brands my team manages every day.

Here is the part I actually enjoy telling. The list was about 80% wrong. It missed eight or nine out of every ten of our real top performers - the quiet stores doing the biggest numbers, the ones you can only know by actually running the accounts. The copy of our homework was mostly inaccurate.

That is my honest opinion as the person who built ZenoX - not a legal claim about anyone's intent. Just what I saw when I opened the list.

ZenoX vs OPTIMZD, side by side

	ZenoX Media	OPTIMZD
Ecom brands scaled	200+ worldwide	100+ (their number)
Markets	US, Europe, Netherlands, Dubai, and beyond	Netherlands only, Dutch-first
Domain registered (public whois)	30 May 2024	28 April 2025
In-house AI engine	Yes, hourly on every account	None advertised
Pricing	Published first - 10% down to 6%	The same brackets, to the percent
Risk-free entry	First month free, then 50% off	Free growth scan

How to make the call

Two scenarios, and I will be straight about both.

Choose OPTIMZD if you are a Netherlands brand who specifically wants a local Dutch-first agency. That is a legitimate reason. Local relationships, local language, local market knowledge - those things matter for some brands. OPTIMZD can serve that need.

Choose ZenoX if you want the original: more brands, more markets, an AI engine running on your account every hour, a pricing model that existed before optimzd.io was registered, and a free first month so you see the work before you commit to paying. Switchers get month one free and month two at 50% off - so you have real data before you pay a full fee.

Put both side by side on the full ZenoX vs OPTIMZD comparison, read through our results and case studies, and make the call with real numbers in front of you. That is what this post is for.