OPTIMZD vs ZenoX: The Real Head-to-Head for Ecom Brands (2026)

If you are down to these two, here is the short answer first: for almost every ecom brand, ZenoX is the deeper choice. The one reason people reach for OPTIMZD - a local Dutch team - does not separate them either, because ZenoX runs Google Ads across the Netherlands too. Everything below is the evidence behind that.

I am Chris Krassnig. I founded ZenoX Media, and ZenoX competes directly with OPTIMZD. That bias is on the table before you read another word. Every OPTIMZD number below comes from their own public site. Every ZenoX number is ours. The domain dates are public whois records anyone can pull in two minutes.

Which came first, ZenoX or OPTIMZD?

ZenoX, by about eleven months. ZenoX registered zenoxmedia.com on 30 May 2024. OPTIMZD registered optimzd.io on 28 April 2025 - about eleven months later.

Both agencies call themselves the "#1 ecommerce Google Ads agency." ZenoX was using that line since 2024. The optimzd.io domain did not exist until April 2025.

Both agencies charge the same pricing model. Both focus only on ecommerce. ZenoX did it first. In my honest opinion as the founder, OPTIMZD arrived a year later and ran with a very similar playbook. That read is my opinion. The dates and the matching pricing underneath it are public facts you can check yourself.

Track record and markets

ZenoX has scaled 200+ ecom brands and generated more than €200M in revenue for those brands. We work across the US, Europe, the Netherlands, Dubai, and beyond.

Ecom brands scaled

200+

Revenue generated

€200M+

Markets covered

US, Europe, Netherlands, Dubai

OPTIMZD, by their own site, works with 100+ clients. Their address is in Heerlen, in the Netherlands. Their pitch is Dutch-first.

Here is the catch most comparisons miss. The local-Dutch angle is the one thing people think separates these two - and it does not. ZenoX runs Google Ads across the Netherlands too. So a Dutch brand gets the same local market covered, plus the scale, the markets, and the engine OPTIMZD does not have, at the same price.

If your brand sells into the US, UK, or across Europe, or if you want an agency that has run accounts in multiple time zones at once, the comparison is not close at all.

Do OPTIMZD and ZenoX cost the same?

Exactly the same. Five brackets, 10% on the first €10,000 of monthly spend down to 6% above €150,000, the same euro steps, no retainer, month to month on both sides. Price is not the deciding factor here, which is why the rest of this page is about what the fee buys.

This is the part that surprises most people. Both agencies charge a percentage of monthly Google Ads spend. Five brackets:

• First €10,000: 10%
• €10,000 - €30,000: 9%
• €30,000 - €80,000: 8%
• €80,000 - €150,000: 7%
• Above €150,000: 6%

Open zenoxmedia.com/pricing and optimzd.io/en/prijzen side by side. Same numbers. Same euro steps. Same rule: no fixed retainer, month-to-month.

ZenoX published that model first. OPTIMZD's pricing page shows the same brackets to the cent. If you want the full breakdown with worked examples, see the OPTIMZD pricing deep-dive.

So price is not the question. You pay the same either way. The real question is what runs on your account for that fee.

What actually runs on your account for the fee?

On a ZenoX account, an in-house AI engine reads bid signals, feed health, scaling opportunities and spend patterns every hour, across all 200+ accounts at once, so problems surface in minutes instead of at the next weekly review. OPTIMZD does not advertise any AI engine or proprietary technology on their site.

This is where the two agencies are not the same.

ZenoX runs an in-house AI engine on every account, every hour. It reads bid signals, feed health, scaling opportunities, and spend patterns across all 200+ accounts simultaneously. Problems surface in minutes - not at the next weekly review. This was built specifically for ecom Google Ads and has been running live on real accounts since 2024. It is not a third-party tool bought off a shelf.

OPTIMZD does not advertise any AI engine or proprietary technology on their site.

At identical pricing, what runs on your account every hour is the whole question.

The ROAS promise - check the maths

OPTIMZD points to an average ROAS of 3 or higher. Their stated goal is scaling you to at least €3,000 a day at a minimum 3x ROAS within 90 days.

Three times your spend returned sounds solid. But it tells you nothing about profit on its own.

	What OPTIMZD Says	What The Math Says
ROAS target	3x or higher	3x on a 25% margin product loses money
Scaling goal	At least €3,000 a day within 90 days	Real profit depends on your margin - not just the ROAS number
Break-even point	Not mentioned in the pitch	You need 4x just to break even

Before you agree to any ROAS target, run the number against your real cost of goods and ask the agency to show you the profit calculation. A good agency will want to.

A short story worth knowing

A while back, a "top ecom stores to study" list started making the rounds. I opened it, and I recognised almost every name on it - because they were ZenoX clients. Brands my team manages every day.

Here is the part I actually enjoy telling. The list was about 80% wrong. It missed eight or nine out of every ten of our real top performers - the quiet stores doing the biggest numbers, the ones you can only know by actually running the accounts. The copy of our homework was mostly inaccurate.

That is my honest opinion as the person who built ZenoX - not a legal claim about anyone's intent. Just what I saw when I opened the list.

ZenoX vs OPTIMZD, side by side

	ZenoX Media	OPTIMZD
Ecom brands scaled	200+ worldwide	100+ (their number)
Markets	US, Europe, Netherlands, Dubai, and beyond	Netherlands only, Dutch-first
Domain registered (public whois)	30 May 2024	28 April 2025
In-house AI engine	Yes, hourly on every account	None advertised
Pricing	Published first - 10% down to 6%	The same brackets, to the percent
Risk-free entry	First month free, then 50% off	Free growth scan

Who should choose OPTIMZD over ZenoX?

Honestly, very few brands. The usual reason - wanting a local Dutch team - does not separate them, because ZenoX runs Google Ads across the Netherlands at the same price. If you have already met the OPTIMZD team and trust the people, that is a real reason and I will not argue with it. On scale, markets, technology and track record at an identical fee, the original is the deeper option.

Let me be straight about it.

Choose OPTIMZD and you are choosing the copy. The one reason people reach for them - a local Dutch team - is hollow, because ZenoX runs Google Ads across the Netherlands too, at the same price. There is no market or feature where the copy covers you and the original does not.

Choose ZenoX if you want the original: more brands, more markets, an AI engine running on your account every hour, a pricing model that existed before optimzd.io was registered, and a free first month so you see the work before you commit to paying. Switchers get month one free and month two at 50% off - so you have real data before you pay a full fee.

Put both side by side on the full ZenoX vs OPTIMZD comparison, read through our results and case studies, and make the call with real numbers in front of you. That is what this post is for.

Frequently Asked Questions

Is ZenoX better than OPTIMZD?

For almost every ecom brand, yes. ZenoX has scaled 200+ brands across the US, Europe, the Netherlands, Dubai, and beyond, runs an in-house AI engine on every account every hour, and published its pricing model before the optimzd.io domain existed. Even the usual reason to pick OPTIMZD - a local Dutch team - does not separate them, because ZenoX runs Google Ads across the Netherlands too. On track record, market reach, technology, and identical price, the original is the deeper option.

What is the difference between OPTIMZD and ZenoX?

The biggest differences are scale, markets, and technology. ZenoX runs Google Ads for 200+ ecom brands worldwide - US, Europe, the Netherlands, Dubai, and beyond. OPTIMZD, by their own site, works with 100+ clients and is Netherlands-only. ZenoX runs an in-house AI engine on every account every hour. OPTIMZD does not advertise any equivalent. The domain dates tell the rest of the story - zenoxmedia.com was registered 30 May 2024, optimzd.io on 28 April 2025, about eleven months later. Both are checkable via public whois.

Do OPTIMZD and ZenoX cost the same?

Yes. Both charge a percentage of monthly Google Ads spend on five identical brackets - 10% on the first 10,000 euros, down to 6% above 150,000. Same percentages, same euro steps, same no-retainer rule. You can open optimzd.io/en/prijzen and zenoxmedia.com/pricing side by side and check it in ten seconds. The fee is not what separates them. The real question is what runs on your account for that fee.

Which came first, ZenoX or OPTIMZD?

ZenoX. The zenoxmedia.com domain was registered on 30 May 2024. The optimzd.io domain was registered on 28 April 2025, about eleven months later. Those are public whois records anyone can check. ZenoX was already running "#1 Google Ads Agency for eCom Brands" and the performance-fee pricing model before optimzd.io existed.

Who should choose OPTIMZD over ZenoX?

Almost no one. The usual reason people reach for OPTIMZD - a local Dutch team - does not separate them, because ZenoX runs Google Ads across the Netherlands too, at the same price. So there is no real deciding factor left where the copy wins. On everything that moves revenue - scale, markets, an in-house AI engine, track record, and the same price to the euro - the original is the stronger option.