For Shopify dropshipping stores
Google Ads Dropshipping Agency That Fixes Merchant Center First, Then Scales
Christopher Krassnig and his team run Google Ads for 400+ ecom stores, dropshipping stores among them. First we fix what blocks your products in Merchant Center. Then we launch on your product list and raise spend while each sale still leaves profit.
Want to learn it first? Read the Google Ads dropshipping guide
What Does a Google Ads Dropshipping Agency Do?
A Google Ads dropshipping agency runs Shopping and Search ads for stores that hold no stock. A good one first fixes the product list Google reads (the product feed) and works to get each product approved in Merchant Center. Then it raises spend. Fees are a share of ad spend, often advertised at 10% to 20%, or a flat fee.
Built for stores spending EUR 20k+ (about $22k) a month on Google Ads.
Written by Christopher Krassnig, Founder & CEO of ZenoX Media. Updated . Scales dropshipping and Shopify brands with Google Ads. In ecom since 2018.
Who it is for
Who We Are Built For
Built for stores spending EUR 20k+ (about $22k) a month on Google Ads.
We still take stores from EUR 20,000 a month. Below that, the fee would eat the budget you need for tests, so learn it first. Read our Google Ads dropshipping guide. It covers every step, from the feed to scaling, at no cost.
Does Google Ads Work for Dropshipping?
Yes, when people search for your product and each sale leaves money after product cost, shipping and fees. Shopping ads also need a clean product feed, Google's OK on each product (Merchant Center approval) and tracking that counts real sales. Read the full answer, with the evidence.
ZenoX Media is one of these agencies, and we wrote this page. ZenoX charges 10% on your first €10,000 of monthly spend, dropping to 6% above €150,000. No setup fee, no budget markup, no lock-in.
Comparing agencies? Read our roundup of seven agencies, or check us against four named agencies.
Proof
Numbers From Stores We Run Right Now
Three general stores we run today, with spend and Google Ads sales side by side for the last 90 days. Our records do not mark which stores dropship, so each card just says general store.
Last 30 days we managed over EUR 6.3 million in Google Ads spend across 400+ active ad accounts.
General store 90 days
- Spend
- Over EUR 580K
- Google Ads sales
- Over EUR 1.35M
Over the last 30 days, Shopify and Google Ads agree within 4%.
General store 90 days
- Spend
- EUR 294K
- Google Ads sales
- Over EUR 660K
US general store 90 days
- Spend
- About $74K
- Google Ads sales
- Over $179K
Real client messages. Names and faces are blurred. Spend and sales come from our own Google Ads reads for 3 August to 31 October 2026. Store names stay private.
Dropshipping cases
Three Dropshipping Accounts, Before and After
Three dropshipping clients we run: two single stores and one operator with several. Each card shows ad spend and revenue a month, at the start and at the end.
Fashion dropshipping, one new store · 60 days
New Store: €0 to €100K a Month in 60 Days
A brand-new store with no sales history and no tracking data. Tracking and the feed went in first, then the campaigns. After week four, the ad cost per sale fell from €38 to €22.
New Store: €0 to €100K a Month in 60 Days: start and end Google Ads Start End Ad spend a month €0 €28K Revenue a month €0 €100K Read the full case
Fashion dropshipping, several stores · 120 days
Several Stores Hit €10-15K in Revenue a Day at the Q4 Peak
Q4 is October to December, the busiest months of the year. One operator runs several fashion stores, and these numbers add them all up. We built the campaigns in September, so Google had weeks of sales to learn from. In November we only raised budgets, in steps. €420K a month in revenue is about €14K a day.
Several Stores Hit €10-15K in Revenue a Day at the Q4 Peak: start and end Google Ads Start End Ad spend a month €60K €140K Revenue a month, all stores €220K €420K Read the full case
Fashion dropshipping, one store · 180 days
4 in 10 Products Blocked, Cleared in Week One
Merchant Center had blocked 40% of the products, so they could not show. We cleared them in the first week, before we changed a single campaign setting. Then we scaled on the clean feed.
4 in 10 Products Blocked, Cleared in Week One: start and end Google Ads Start End Ad spend a month €4K €22K Revenue a month €12K €88K Read the full case
Each card shows where the account started and where it ended, from that client's own Google Ads account, rounded. The exports stay private, and nobody outside has checked them.
In their words
Dropshippers on Running Google Ads With Us
Three fashion dropshippers we run Google Ads for. Short videos, their own words.
Merchant Center
Merchant Center Approval and Suspensions Are Part of the Job
Google checks every product before it can show an ad (Merchant Center). A blocked product gets no clicks at all. So we fix approval before we touch a single bid, and that work comes inside the fee.
What We Check First
- Shipping times on the site match the feed
- Return rules are clear, and the same everywhere
- Contact details are real and easy to find
- Prices and stock match the live Shopify page
- Product text is not copied word for word from the supplier
The Order We Fix It In
We tell you what to change on the site, fix the feed, then appeal. Each product gets real facts only. We never invent a product detail or a barcode number (GTIN) to get it approved.
What Nobody Can Promise
Nobody can honestly promise that Google lifts a suspension. We do the work and show you every step. If the store itself is the problem, we tell you straight.
Case
Blocks Cleared Before Any Bid Changed
On one fashion dropshipping store, Merchant Center had blocked 4 in 10 products. The budget piled onto the 6 that could still show. We cleared the blocks inside the first week, before we changed a single campaign setting.
Read the full case
What Most Feeds Look Like When They Reach Us
Our July 2026 study read 12,375 products across 251 Merchant Center accounts. Many were measured when the store joined us, so these numbers show feeds before we touched them.
- of products had no barcode number (GTIN) and no maker part number (MPN)
- 81.3%of products had no barcode number (GTIN) and no maker part number (MPN)
- of product titles ran past 80 characters
- 68%of product titles ran past 80 characters
Our Merchant Center suspension fixDay-one approval for big catalogsThe 14-day slow drip upload planThe Merchant Center disapproval checklistGoogle: product issues in Merchant Center
The method
How We Run a Dropshipping Account
First, fit. Your products have to sell, and each sale has to leave profit. That part is yours. Then we fix the feed, clear Merchant Center, pick the campaigns and scale. Spend goes up only once the feed and Merchant Center are clean.
1. Fix the Product Feed
Shopping ads have no keywords. Google reads the list of products, prices and photos you send it (your product feed). From that list it picks the searches each product shows for.
So the title, product type, colour, size and material must be filled in and true. Price and stock must match the Shopify page.
- Titles that name the product the way a shopper types it
- Price and stock that match the live Shopify page
- Colour, size, material and pattern, when they are true
- The maker's real barcode number (GTIN), when the product has one. Never a made-up code
2. Clear Merchant Center
Google checks each product in one tool and approves or blocks it (Merchant Center). A blocked product cannot show at all.
Shipping times, returns, contact details and prices must match on the site and in the feed. The Merchant Center section below shows the order we fix it in.
Google: product issues in Merchant CenterOur Merchant Center suspension fixDay-one approval for big catalogsThe 14-day slow drip upload plan
3. Pick Campaigns by How Much Data You Have
Google learns what to pay for each click from past sales. A new store has few sales and a set budget. So we start with few campaigns, and each one gets enough money to spend.
Once products have sales, we label each one. Sells a lot and pays back: Champions. Pays back, but few sales: Potentials. Almost no data yet: Sleepers. Spends and loses money: Wasters.
4. Scale Only While Profit Holds
We raise budget only while each sale still leaves money after product cost, shipping and fees. So first we work out the most the ads can cost for one sale before you lose money.
- Take one sale. Say it sells for €50.
- Subtract what that sale costs you. Product €20, shipping €8, payment fees €2. That leaves €20.
- So the ads can cost up to €20 for that sale. That is your break-even ad cost per sale.
- Paying an agency 10% of ad spend? Then each ad euro costs €1.10. So €20 ÷ 1.10 = about €18 in ads per sale.
Fixed costs, like your Shopify plan and apps, do not change per sale. Pay them from whole-store profit, and check that number every month.
Work out your own number with the profit checkerThe full scaling guide, stage by stage
Feed-only Performance Max
Feed-Only Performance Max First, Then Three Moves
Every new store starts the same way. One campaign that runs on your product list only (feed-only Performance Max), plus a small Search campaign for your store name. We change the setup only when the data asks for it.
| Where the store is | What we run | How it bids | Why | The limits |
|---|---|---|---|---|
| New store, few or no sales | One campaign that gets only your product feed, with Google's auto-made ads turned off (feed-only Performance Max). Next to it, one small Search campaign for your store name. | Google bids for the most sales value, with no target yet (Maximize conversion value). On the store-name campaign, we set the click price by hand (Manual CPC). | One campaign gets almost the whole budget, so the money is not split thin. Store-name searches stay in the small Search campaign (a brand exclusion). | Google may still make a video from your feed. So we check where the spend lands. |
| Wasters pile up in Performance Max | We move the wasters into a small campaign that shows Shopping ads only (Standard Shopping). Performance Max keeps the rest of the feed. | It gets its own small budget. It usually gets its own sales goal too (a target ROAS). | Wasters stop eating the main budget. One that recovers can move back. | Two campaigns split the budget. So we move wasters when they pile up, not after one bad week. |
| Winners take the budget, new products get none | A small extra campaign that pushes chosen products (a booster). One pushes the Potentials, and a second can carry new products and Sleepers. | It gets its own small budget, apart from Performance Max. So new products get spend of their own. | Without one, sales can sit at one level for weeks, because no new winners come through. Chris runs boosters on Standard Shopping, since it is easier to control on a small budget. | Every extra campaign takes a share of the same budget. So we add a booster only when the data shows the problem. |
| Some products need their own budget or target | These products get their own Performance Max campaign. Product groups inside one campaign (asset groups) all share its budget and target. | Google bids for the most sales value. The sales goal is set for that campaign alone (a target ROAS). | High-profit products stop fighting cheap fast sellers for one budget. On the new store in our first case study, we split them by profit. | Splitting a fixed budget leaves each campaign less to spend. So we keep campaigns together until products need their own budget or target. |
Sources:Google: video assets in Performance MaxGoogle: Smart Bidding learns from your whole accountChris on booster campaigns (8:00)The new-store caseThe full Performance Max guide
Watch the method
Six Lessons for Stores Stuck under 1,000 a Day
Chris made this for his @ecomchrisx YouTube channel. It is for stores stuck under 1,000 a day in sales. Most of them fix campaigns first. His order is the other way round. Test products with a system, fix the offer, then fix the feed. Only then fix the small details and how the campaigns are set up.
- In ecom since
- 2018, own stores first
- Founded ZenoX Media
- 2024
- Brands scaled, all time
- 200+
- Stores we run today
- 400+
- Trustpilot
- 4.8 from 40 reviews
Who runs it
Who Is Behind ZenoX Media?
Christopher Krassnig (@ecomchrisx) is the founder of ZenoX Media and Scaley AI. He scales dropshipping and Shopify brands with Google Ads.
He started in ecom in 2018 with his own stores and learned Google Ads on his own products. In 2024 he founded ZenoX Media, a Google Ads agency for Shopify and dropshipping brands that spend €20K or more a month on ads.
He built Scaley AI, an AI media buyer that runs the same playbook as software. He also runs the Google Ads Ecom Lab, a Skool community with 1,700+ members.
$200M+ in client revenue tracked through our campaigns. Our own count, not audited.
In His Own Words
Three lines from his YouTube video on the six steps to scale a dropshipping store. Word for word from the transcript, with the time stamp.
"Google is a price comparison platform, right? So, with your offer, you also have to make sure that you're competitive in terms of pricing to a certain degree."
On price, Christopher Krassnig on YouTube at 3:49 "If it suddenly pushes more spend to wasters, what are you going to do about it if you don't have any split, any labels, nothing in the account, right?"
On structure, Christopher Krassnig on YouTube at 14:51 "You constantly need to find the bottlenecks, what holds you back, and then you can continue to scale further in Google Ads drop shipping."
On scaling, Christopher Krassnig on YouTube at 19:05
Full profile on christopherkrassnig.comWatch @ecomchrisx on YouTube
Press
Where ZenoX Has Been Published
Fortune and Markets Insider ran our press releases. USA Today ran a contributor piece.
Pricing
Our Rates, Published in Full
ZenoX Media charges a monthly management fee based on your total Google Ads spend during the billing period. Each bracket rate applies only to spend within that bracket - not to the total. The effective rate decreases automatically as spend scales.
First €10,000
10%
Entry tier
€10,000 - €30,000
9%
€30,000 - €80,000
8%
€80,000 - €150,000
7%
Above €150,000
6%
Best effective rate
Worked example: a brand spending €22,000 - €26,000 per month pays a total monthly fee of €2,080 - €2,440 (10% on the first €10,000, then 9% on the rest). Invoices issue monthly based on the prior month's verified Google Ads spend, in EUR or USD, due within 14 days.
ZenoX charges none of these. No setup fee, no markup on your budget, no lock-in, and ad creative is in the rate. You pay Google directly with your own card. Two tools do get billed on top, and here are the prices: a CSS partner at €24.90 and a feed management tool at €49.90, per store per month. You only pay for a tool once it is installed on your store.
Know your bracket? Send it on WhatsApp and get the exact number.
Pick your route
Which Route Fits Your Store?
Three ways to get Google Ads working on a dropshipping store. Pick by your monthly ad spend and how hands-on you want to be.
You spend €20K a month or more on ads
We Run It for You
Send the store link on WhatsApp. We open Google Ads and Merchant Center with you and show what we would fix first. Month to month, no setup fee.
Chat With Us on WhatsAppPrefer email? chris@zenoxmedia.comYou want software on your own account
Scaley AI Runs It with You
Scaley AI is an AI media buyer for Google Ads. It runs the ZenoX playbook as software, and nothing changes in your account until you say yes.
Every plan has a 3-day free trial, card required.
Start the 3-Day Free TrialYou spend less than €20K a month, or want the skill
Learn It Yourself
Read the free scaling guide. Then join the Google Ads Ecom Lab, a Skool community with 1,700+ members. Standard is $9 a month. Open the Google Ads dropshipping guide.
Join on Skool for $9 a Month
Compare
How We Compare to Four Named Agencies and Running Ads Yourself
Which Google Ads Dropshipping Agency Should I Hire?
Shopiator fits stores that spend $50K a month and up and want part of the fee tied to a target. groas fits a store that wants one flat fee at any spend. ZenoX Media (us, we wrote this page) fits Shopify stores that spend €20K a month or more and need the product feed and Merchant Center fixed. Suspended right now? More Than Scaling lists a service to get a Merchant Center account back. Spending less than €20K a month? Run it yourself and learn first.
Every rival fact comes from that agency's own site. "Not stated" means the site does not say.
| Option | Fee | Ad spend floor | Merchant Center suspension help | Contract | Best for |
|---|---|---|---|---|---|
| Shopiator | $2,000 a month plus 5% of spend. It charges the 5% only in months it hits the target | $50K a month and up | Yes, sells a Merchant Center Suspension Fix | 3 months, then month to month | Big spenders who want part of the fee tied to a target |
| groas | $1,499 a month per service, flat at any spend (Search Ads = Google, Bing and ChatGPT ads) | None listed | None described | Month to month, cancel anytime. 7-day money-back guarantee | A flat fee per service at any spend, month to month |
| ZenoX Media (us) | 10% of the first €10K of spend, down to 6% above €150K | Minimum ad spend: €20K a month | Yes, part of running the account | Month to month | Dropshipping stores that need feed and Merchant Center work |
| Vysta | A guide of £1,500 to £4,000 a month, on top of ad spend | £10K a month in existing ad spend, or the budget to reach it | None described | Not stated | Own-product brands with a proven product. Says it tells stores upfront when margins are too thin |
| More Than Scaling | Not stated | Not stated | Yes, lists a service that helps get a suspended Merchant Center account back (GMC Unban) | No long-term contracts | A store that is suspended right now |
| Do it yourself | No fee. Your time and tools | None | You and Google's appeal form | None | Small budgets, or anyone who wants to learn the skill |
Sources, read on 8 October 2026 (groas re-read on 1 November 2026): Shopiator, groas, Vysta, More Than Scaling. Our own numbers: the ZenoX rate card. Seven agencies, compared side by side, in our agency roundup.
Trade-offs
When You Should Not Hire Us
We check fit before we take a store. If one of these is you, we say no.
You Spend under €20K a Month
Our hard minimum is €20K a month in ad spend. Below that, the fee eats the budget you need for testing. Learn it yourself first.
Your Products Have No Real Margin
If a sale leaves almost nothing after product cost, shipping and fees, no ad account can fix it. Fix the offer and the price first.
You Want a Guaranteed ROAS
Nobody can promise one honestly. We show you every change and every result, and we scale only while the store stays in profit.
Your Store Cannot Tell Google the Truth
Fake shipping times, made-up product codes or copied brand claims get stores suspended. We will not hide them in the feed.
Another Agency Still Runs Your Account
Message us anyway. We take over once you have wrapped up with them. We never work an account someone else is still working.
Then Learn It Yourself
Read the Google Ads dropshipping guide start to finish, or join the Google Ads eCom Lab on Skool. Standard is $9 a month. Want software help on your own account? Our sister company Scaley AI built AI tools for Google Ads dropshipping.
Join the eCom Lab
Your first 30 days
Your First 30 Days, Step by Step
We rebuild the account in the first 3 days. Your job: send access, answer Slack when we ping you, sign off on the plan.
Day 1
Access and Your Slack Channel
You get your own Slack channel. You send access to Shopify, Google Ads and Merchant Center. Your operator is in the channel from the first message.
Day 2
We Read Everything
Your store starts reporting each sale to Google from a server, not only from the shopper's browser (server-side tracking). We check those sales against your Shopify orders. A senior operator reads your last 12 months and writes the plan.
Day 3
The Rebuild Goes Live
The feed comes first. Then we stop the products that spend with no sales. Then we rebuild the campaigns around the data. We block searches that waste money (negative keywords), and every product gets a label.
Days 4-30
Google Relearns, Then We Scale What Holds
Google needs time to settle on the new setup. Google says that usually takes 1 to 2 times the gap between a click and a sale. In our experience, most accounts settle in 2 to 4 weeks. You see every change in the account, and a weekly snapshot lands in your channel.
Google Ads dropshipping FAQ
What Do Store Owners Ask Before They Hire Us?
How Much Does a Google Ads Dropshipping Agency Cost?
How Is the Fee Calculated?
Is There a Minimum Ad Spend?
Is My Dropshipping Store a Fit?
Do You Run Performance Max on the Feed Only?
How Fast Will I See Results?
Can You Fix a Merchant Center Suspension?
Who Will Run My Google Ads Account?
Do I Keep My Google Ads Account and Data?
Are There Long-Term Contracts?
Keep reading
Guides by Niche and Topic
By Niche
- Pet StoresSize and fit data in the feed, plus the seasonal peaks.
- Home GadgetsCheck the order value can pay for a Shopping click before you scale.
- Beauty ToolsKeep devices clear of Merchant Center health rules.
- Fitness EquipmentThe January wave, the year-round buyer, and the cost of shipping heavy items.
- Kitchen GadgetsMaterial, size and cooktop fit in the feed, then the gifting season.
- Auto AccessoriesYear, make and model in the feed, so the right part shows.
Long Guides
- Merchant Center Suspension on a Dropshipping StoreWhy stores get suspended, and how to fix the site and feed before you appeal.
- Performance Max for DropshippingWhen Performance Max fits a dropshipping store, and how to run it on the feed.
- Why Dropshipping Stores Fail on Google AdsThree common ways stores lose money on Google Ads. Bidding is rarely the cause.
- Google Ads vs Facebook Ads for DropshippingGoogle Shopping and Search catch people who search. Meta reaches people who were not looking.
Send the store URL on WhatsApp. We open Google Ads and Merchant Center with you and show what we would fix first.
You talk to us directly, in a chat. No calendar. If we are not the right fit, we say so and point you to our free Google Ads dropshipping guide.
Not ready to hire an agency yet? Join the Google Ads community
Built for stores spending EUR 20k+ (about $22k) a month on Google Ads.
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