What Is Google Ads Editor?
Also written as AdWords Editor, Ads Editor, Google Ads desktop editor.
Definition
Google Ads Editor is a free, downloadable app for managing Google Ads campaigns on your computer. You download your account, make changes offline, then upload them. A store owner can use it to change hundreds of ad links or pause many keywords in one go.
Written by Christopher Krassnig, Founder & CEO of ZenoX Media. Written by the ZenoX team from the accounts we run. Definitions are general; the numbers in examples are maths, not client results.
Google Ads Editor, Explained
The web version of Google Ads is fine for one change. It gets slow when you have a hundred. Editor gives you a copy of your account on your own computer. You can copy, paste and bulk edit without waiting on page after page.
The routine has three steps. Download your account or get recent changes. Make your edits. Upload them to Google Ads. Nothing goes live until you upload, so you can review the work first. You can even keep working with no internet.
Download recent changes before you start. Editor works on a copy. If someone changed the account since your last download, your old copy can write over the fresh work.
Big build jobs are where it pays off. Say you launch a Search campaign for a store with ten product categories. You can build the ad groups, keywords and ads in Editor, read through them, then upload once. It also works as a backup route when the web form will not save a setting. After any upload, check the live account.
How We Use It at ZenoX
Our team builds Search campaigns in Editor because it is faster and more stable than the web view. We always download recent changes first. If the web form did not save a setting, we fix it in Editor, upload, reload the web view and confirm it stuck.
Questions People Ask About Google Ads Editor
Is Google Ads Editor Free?
Yes. Google calls it a free, downloadable application for managing your Google Ads campaigns. You pay nothing for the app itself. You still pay for your ads as normal, and nothing in your campaigns changes until you upload your edits.
Can I Use Google Ads Editor Offline?
Yes. You download your account while online, make your changes offline, then upload when you are back. Download recent changes before you edit, so you do not write over work someone else did in the account in the meantime.
Related terms
- CampaignA campaign is the main building block of a Google Ads account.
- Ad GroupAn ad group is a container inside a Google Ads campaign that holds one or more ads with similar targets.
- Search CampaignA Search campaign is a Google Ads campaign that shows text ads on search results when someone types a search that matches your keywords.
- Manual CPCManual CPC is a Google Ads bidding option where you set the most you will pay for a click.
Go deeper
On the call, we look at your account live. If we can grow it, we will show you how. If we cannot, we will tell you that too, and point you at someone who can.
We work with brands serious about scale. If that is you, let's talk.
