What Address and Phone Does Merchant Center Want on a Dropshipping Site?

In Merchant Center, go to Settings, then Business info, then Edit business details. The address goes where your business is registered. Google asks you to fill in Address line 1, City and Postal code at the very least.

The customer service part has three fields. A working page on your site that shows your contact details. An email address on your own domain. And a valid business phone number. Then verify that phone number in Merchant Center. Google lists it as one of the fixes for missing contact details.

Google's onboarding checklist is stricter than the form. It asks for a street address Google can check, one that matches your business registration and looks the same on your homepage and contact page. It asks you to name the city and country you work from. The phone has to be active. If your business sits in the EU, your VAT or company number should show in the footer too.

Yes. This is where the store in that Shopify thread went wrong. The owner put the phone and address in Merchant Center settings only. Merchant Center checks your site, not just your settings.

Google says to show at least a business address, phone number, email, contact form or social media business profile in your store, and to make a contact option easy to see before checkout. Its list of common reasons for a missing contact details flag includes details on the site that do not match Merchant Center.

So copy the same details into your contact page and your footer. Same spelling, same format, same number. The footer we set up for clients holds the business name, the store name, the address, an email or phone, and opening hours. If you change the address later, change it on the site and in Merchant Center on the same day.

Skip the P.O. Box. Google's checklist asks for a street address it can check against your registration. A P.O. Box tells Google where your mail goes, not where your business is. One reply in the Shopify thread said a P.O. Box was fine. We would not bet a Merchant Center account on that.

Use the address on your company registration. For a US LLC, that is the address on your formation papers. If that address is your home and you do not want it public, you have a second option. A virtual office or registered agent address is a rented business address that receives mail for you. It works when your company registry and your payment provider accept it for your company type. Ask both in writing before you pay for one.

One line you must not cross. Google bans showing a false or virtual address as your headquarters while you run the business from somewhere you never mention. So say the city and country you really work from, and the country your orders ship from. Do not swap to a different home address just to change what buyers see. Pick the final address once and keep it.

Google does not say yes or no to Google Voice by name. None of the Google help pages we read on 2026-10-09 ban or allow internet phone numbers like it. What Google does ask for is a valid business number that is active, and a phone check inside Merchant Center.

So picking up the calls is not enough on its own. Before you rely on a Google Voice number, run the Merchant Center phone verification and make sure the code really arrives. If it will not verify, use a different number. Never list a made-up number, or one nobody answers.

Your website is a separate job. On the site, Google wants at least one contact option buyers can see before checkout, like an email, a contact form or a phone. Those help buyers reach you, but they do not replace the phone you add and verify in Merchant Center. Once the number is verified, put the same number on your contact page and in your footer.

The address alone is often not the real cause. Misrepresentation also looks at shipping times, return terms, prices and product images that still show a supplier's logo. Go through those too before you ask Google for another review.

If you want a second pair of eyes, post your footer and contact page in our free Google Ads eCom Lab on Skool. Operators there deal with Merchant Center reviews every week. If your store spends at least €10K a month on ads, our agency team can run the account for you through our Google Ads dropshipping service.