Merchant Center Appeal Rejected After You Fixed Everything: What Now?

Google does not tell you which signal it caught. Its policy says it can look at your listings, your website, your accounts and third-party sources. So the problem you found and fixed may be one of several. Or it may not be the one Google flagged at all.

The Google Ads Community thread that ranks first for this question shows it well. In July 2026 a French B2B store on Shopify, dropshipping display equipment from a European maker, found a real fault. Its theme showed prices without VAT in the hidden code Google reads on each product page (structured data). The feed showed prices with VAT. That was a mismatch on all 65 product pages. The owner fixed it to the cent, 154 of 154 feed rows. He also cut claims he could not prove, like "90% delivered in 2 days", rewrote shipping, returns and terms, and named the carrier. Google still refused, and called it final.

The replies pointed past the price fix. One said Google Shopping is for consumers, so a store that only shows business prices without tax is a problem on its own. Another said misrepresentation is often tied to the person behind the account, like an old suspended account under the same Google login. Those are forum opinions, not Google's words. But they show the point. The fix that feels obvious is not always the whole story.

Google's own help pages explain why the button stops working. You may only get one chance to say "I disagree with the issue". Once that is used and a fix has failed, a cool down starts. The Request review button greys out, the account stays suspended, and the cool down can get longer with each failed review. You find the end date under Products, then the Needs attention tab.

Two other things can block the button too. Google may ask you to verify your identity first. And your product data source cannot be empty, so keep at least one product in it.

A final answer is different from a cool down. In the July 2026 thread, the owner reported that Google told him the suspension was permanent, with "no further reviews or appeals". A store owner on r/ecommerce hit the same wall: "My account is now suspended and can't request any further reviews." His next idea was a second Merchant Center account. That is the one move that makes it worse.

Google says to use the cool down to fix your account, data and site, and warns that support may be limited until then. So treat the wait as work time, not dead time.

Go through the whole list again, not just the item you already fixed. Read every reason in Needs attention, not only the summary. Check that your linked Google Ads account is not suspended, because Google says that must be fixed first. Compare prices with tax on the page, in checkout, in the feed and in that hidden structured data. Match shipping times across your site, checkout and Merchant Center. Show your real business address and a contact that works. Cut every claim you cannot prove. Then search your store name, because Google reads outside sources too.

Write a fix list as you go, one line per fix with the date. Take before and after screenshots, and keep your business registration ready in case Google asks. After the last fix, Chris waits 2 to 3 days so Google can crawl the changed pages. Then send one review. In his Merchant Center video he puts it plainly: "if you already got rejected twice, Google will put you in a different kind of category." His read is that someone at Google then checks by hand. So make the next review the one that counts.

Take it literally. Google's policy says accounts with the most serious misrepresentation types come back only "in compelling circumstances", meaning for a very strong reason. In the July 2026 thread, the owner reported that Google called a new Merchant Center for the same business or domain "not permitted". Google treats that as circumventing systems, which is its own violation and can hit every account tied to you.

If you are not sure what Google means, use the contact link on Google's request a review page. Google says to contact support when you are unsure about the issue or how to proceed. A Merchant Center suspension takes your products off Shopping. Search-only campaigns do not need the feed, so if your Google Ads account is still active, Search can keep selling while you sort out the store.

Nobody can promise a reinstatement. If you are fixing it yourself, post your notice and your fix list in our free Google Ads eCom Lab on Skool. We run it, so weigh that, but members share what cleared their reviews. We run Google Ads for 300+ stores. If yours spends at least €10K a month on ads, our team can take the account on and work the review with you.