Why Does My Merchant Center Keep Getting Suspended?

Three things can cause it, and each needs a different fix.

One: you fixed what you found, not the whole store. Google's misrepresentation policy says it may look at your listing, your website, your accounts and third-party sources. So the review can cover all of it. You fix the price mismatch and get approved. Then a later check catches the hidden address or the return policy you never touched.

Two: something changed after approval. A change is not a violation on its own. But it can bring one in. A new batch of supplier products can carry wrong prices or claims. Your supplier gets slower, but the site still says 5 to 7 days. Now your delivery promise is wrong. Any of these can fail a check the approved version passed.

Three: the products themselves break a policy. Google's counterfeit policy covers products with a brand's logo or trademark that try to pass as the real thing. If that is what you sell, no edit to your policy pages fixes it. Those products have to go. In the r/PPC thread that ranks for this question, the owner said his account kept getting suspended and the reason changed between notices. The top reply guessed "You're selling knockoffs." That was a stranger's guess, not Google's answer. But it is the first thing to rule out.

Google does not promise to treat a repeat like a first time. Its warnings and suspensions page says "repeated or severe rule violations may lead to an account suspension." Its misrepresentation policy says that "in cases of repeated or egregious violations, we may ban you from advertising content with us."

The review side can get harder too. A failed review can start a cool down. During it, the review button is disabled and the account stays suspended. Google says the cool down may get longer with each failed review after that.

Chris says the same from the stores he has worked on: "with every rejected review, it will get harder and harder to get it live." His view is that a first suspension still gets some benefit of the doubt. Maybe it was a one-time thing or a crawler issue. After two rejections, he expects Google to look closer. So a review on a half-fixed store can cost you more than time.

Read the new notice like it is new, because the policy may have changed. Open Products, then the Needs attention tab, then View setup and policy issues. If the notice says your linked Google Ads account is suspended, Google says that one must be fixed first.

Then check the whole store, not only the line in the notice. Put your site, your product feed and your Merchant Center settings side by side. Business name, address, phone and email should match everywhere. Delivery time on the site should equal handling time plus transit time in Merchant Center. Returns should say what you really do. Clear any "compare at" price you never charged. We also rewrite copied supplier titles and descriptions on the stores we run, best sellers first. That is our own habit, not a Google rule.

Google says to update your product data before you ask for a review. When the last fix is live, Chris waits 2 to 3 days before he asks. That gives Google time to crawl the changed pages. He also uploads the sitemap again in Search Console to speed it up. Then send one review with a short list of every change and its URL.

Keep the store still for 1 to 2 weeks after approval. In Chris's words: "The more changes there are, especially random weird changes in the beginning, that can be a negative trust signal for Google." Add new products in small batches, and check each one before it goes live. Check your supplier's delivery times every 90 days and change the site and Merchant Center on the same day. Read the Needs attention tab every week. A rising count of product issues is your early warning.

If you are learning this yourself, bring your notice and your fix list to our free Google Ads eCom Lab on Skool. We run it, so weigh that. The free tier has a weekly Google Ads question thread where members help each other, and our staff join in when they can. We run Google Ads for 300+ stores. If your store spends at least 10,000 euros a month on ads and keeps getting suspended, our team can take the account on. Nobody can promise Google will approve a review, and we do not either.

The Google rules on this page come from Google's own Merchant Center help pages. We read each one on 9 October 2026. Google changes these pages, so check the current text at the source.

Warnings and account suspensions, including the cool down: support.google.com/merchants/answer/13693195

Misrepresentation policy: support.google.com/merchants/answer/6150127

Counterfeit products policy: support.google.com/merchants/answer/6149993

Linked account suspension: support.google.com/merchants/answer/13030286

The Reddit quote is from an r/PPC thread, also read on 9 October 2026. The quotes from Chris come from his video on Merchant Center misrepresentation. The waiting times, the 90-day check and the copied-text habit are our own rules from the stores we run, not Google rules.